Students choose their specialisation in Term III. The foundation courses in Terms I and II help them understand different management domains before making their choice.
Popular combinations and what they prepare you for:
Primary + Second Specialization | What it builds | Roles it supports |
|---|---|---|
Business Analytics + Marketing | Customer insight, campaign measurement, digital and performance analytics | Marketing Analyst, Customer Insights Analyst, Digital Analytics Specialist |
Business Analytics + Accounting & Finance | Financial modelling, risk analytics, fintech and fraud detection | Financial Analyst, Risk Analyst, Fintech Analyst |
Business Analytics + Human Resources | Workforce data, attrition prediction, HR dashboards | People Analytics Specialist, HR Analyst, HR Business Partner |
Business Analytics + Operations and Decision Science | Forecasting, supply chain analytics, process optimisation | Supply Chain Analyst, Operations Analyst, Business Forecasting Analyst |
A PGDM/MBA in Business Analytics is ideal for graduates who want to build a career in data analysis, business intelligence or data-driven decision-making, whether they are fresh graduates or working professionals looking to move into analytics.
The 2-year PGDM follows a six-term structure that combines core courses, specialization electives, workshops, certifications, a summer internship and a capstone project.
(Compulsory Credit Oriented Experiential Learning Opportunities to be covered in 2 years)
The core or compulsory courses are primarily covered in the first two terms while the remaining core courses extend to the other terms, with more emphasis on specialisation electives in second year.
Students specialising in Business Analytics can choose from the following electives:
A compulsory internship of 8 to 10 weeks after Term III gives you real organisational experience and a chance to apply your analytics and second specialization learning.
Students complete 4 workshops and online courses during the two years, with at least 2 from each category. At least one workshop and one online course must be completed in year one.
In Term VI, you work on a project that solves a real-world problem, guided by a faculty mentor and corporate mentors. Business Analytics students may explore topics such as customer segmentation, demand forecasting, churn prediction and business dashboards.
Classroom learning becomes far more useful when students see it at work. During the course of study, ASM organises industry visits, taking PGDM students into real workplaces to observe how organisations run. These visits offer opportunities to understand business operations, explore how organisations use data and interact with industry professionals. They connect what students learn in class to current industry practice and help them understand the expectations of employers. They also give students a chance to network and explore the sectors and roles they may want to join.
Graduates can build careers across industries such as BFSI, consulting, IT and technology, e-commerce, FMCG, retail, healthcare, logistics and start-ups.
Potential career opportunities include:
The second specialisation can open additional paths. For example, Business Analytics with Marketing can lead towards customer insight roles, while Business Analytics with Finance can support careers in risk analytics and fintech.
The Global Immersion Programme 2026-27 took PGDM students from Apeejay School of Management to Kuala Lumpur, Malaysia, for an international academic and industry experience at UCSI University. Students attended faculty-led sessions, visited companies and explored Malaysia’s multicultural setting, gaining a first-hand view of how business is done across borders. The programme built cross-cultural communication, adaptability and global networking skills that are valuable in any management career. Participants also received a UCSI University Participation Certificate.
Kuala Lumpur, Malaysia
UCSI University
Participation Certificate
Build intellectual depth, critical thinking, and conceptual clarity.
Core Courses: Economics, Finance, Marketing, Data and Analytics, Communication, OB, Operations, etc.
Case-Based Learning: Industry text and video cases for applying theory.
Reading Seminars: Weekly discussions of foundational academic papers.
Assessment: Analytical essays, conceptual quizzes, theory application reports.
Ensure industry relevance, real-world applicability and up-to-date knowledge.
Live Industry Projects: Short-term consulting gigs in open calls and with partner companies.
Guest Lectures: Frequent talks by CXOs, entrepreneurs, consultants.
Mini-Modules with Industry Certifications: e.g., V-JAL Institute, Google Analytics, Six Sigma, CFA basics.
Business Simulation: Strategic decision-making over simulated quarters.
Assessment: Assignments reflections, project reports, quiz, reflective journals, peer/client feedback.
Embed learning through team work, doing, failing, reflecting, and iterating.
Startup Labs / Incubators: Students ideate, validate, and pitch ventures.
Leadership Bootcamps: Mentoring, outdoor challenges, military-style simulations, personal growth.
Action Learning Courses: Students solve a real-time problem for an NGO or SME.
Internships (Structured & Shadowing): Blend formal internships with executive shadowing.
Learning Portfolios: Each student maintains a portfolio of insights, failures, and learnings.
Tightly weave the three pillars to reinforce each other and bring global perspective.
Theory → Practice: After learning theoretical model, analyse a local business.
Practice → Theory: After industry immersion, return to classroom to debrief.
Reflection Circles: Weekly small-group discussions and mentoring faculty/alumni mentors.
Value Systems & Design Thinking: Compulsory transversal courses for modern relevance.
Explore the other specializations offered in the PGDM programme at ASM. Each is pursued as a dual specialization, with its own electives and career paths, so you can compare them and see which suits your goals.
![prince-ohlan[1]](https://www.apeejay.edu/asm/wp-content/uploads/2025/05/prince-ohlan1.jpg)
I am Prince Olayan, an alumnus of the 2022-24 batch at Apeejay, and currently serving as a Deputy Manager at ICICI Bank. My professional journey with ICICI has been profoundly shaped by the skills and knowledge imparted at Apeejay. The institution’s well-rounded curriculum, combined with hands-on experience and the invaluable mentorship of its esteemed faculty, has equipped me to excel in the corporate world. Since joining ICICI Bank, I have enjoyed a rewarding growth trajectory, and I owe much of my success to the solid foundation I built at Apeejay. It transformed me into a confident, capable professional, ready to embrace challenges and seize opportunities.

![kartik-soni[1]](https://www.apeejay.edu/asm/wp-content/uploads/2025/05/kartik-soni1.jpg)
I am Kartik Soni, a proud alumnus of the 2022-24 batch at Apeejay. My journey began with Mahindra Finance as a Management Trainee, where the foundational skills and knowledge instilled at Apeejay played a pivotal role in my career. The comprehensive curriculum, coupled with practical exposure and guidance from esteemed faculty, equipped me with the tools to thrive in the corporate world. My growth trajectory since joining Mahindra Finance has been rewarding, and I attribute much of my success to the strong professional grounding I received at Apeejay. It truly groomed me into a confident and capable professional, ready to take on challenges.

![ishaan-walia[1]](https://www.apeejay.edu/asm/wp-content/uploads/2025/05/ishaan-walia1.jpg)
Apeejay School of Management played a pivotal role in shaping my career journey. The rigorous curriculum, experienced faculty, and supportive environment provided me with the necessary skills and knowledge to excel in my current role. The school’s emphasis on practical learning and industry exposure helped me develop a strong understanding of the corporate world. I am grateful for the opportunities and experiences I gained at Apeejay School of Management, which have been instrumental in my professional growth.

![himanshu[1]](https://www.apeejay.edu/asm/wp-content/uploads/2025/05/himanshu1.jpg)
My name is Himanshu Singh and i am from the 30th batch(2022-24) batch of Apeejay school of Management. I am currently placed in Mahindra Finance as a Management Trainee. I would like you all to know if you are taking admission in ASM then you need not to worry about the placement part because the placement cell is very focused toward it. Also the faculty will help you with the academic part and also will help you groom for your GD & PI for the upcoming companies. I have had a growth since joining Mahindra Finance and i would like to thank all the faculty which have helped me in gaining this growth. I wish you all the best for your journey in ASM and also in the corporate world.

![siyasta-biswas[1]](https://www.apeejay.edu/asm/wp-content/uploads/2025/05/siyasta-biswas1.jpg)
Apeejay School of Management has helped me convert my dream into a reality. The institute helps a student realise their goals and makes them work towards it. From getting excellent education to placement opportunities, it has been an outstanding journey. I have been placed with Deloitte and I would like to sincerely thank the CRC team without whom this would have not been possible . Siyasta Biswas PGDM 2018-2020.

![bhuvnesh[1]](https://www.apeejay.edu/asm/wp-content/uploads/2025/05/bhuvnesh1.jpg)
My two years at Apeejay School of Management have been excellent and a memory to cherish for a lifetime. Regular classes held at our college to help us with our aptitude and technical skills were of great help. Our placement administration officers also guided and encouraged us at each step, thereby helping me secure my placement of such a reputed company.

![abhay-choudhary[1]](https://www.apeejay.edu/asm/wp-content/uploads/2025/05/abhay-choudhary1.jpg)
My name is Abhay Choudhury and i am a student of Apeejay school of management. Before this I seldom had any knowledge about management as well as the corporate working culture, but with the help of the corporative and well informed faculty of our management I had a good academic record through out the Pgdm journey. Inspite of this with the support of our faculty and Fantastic CRC panel I got selected with FEDERAL BANK with a great package. I always be grateful to this college for making my management journey so congenial.

![rupanjali-mishra[1]](https://www.apeejay.edu/asm/wp-content/uploads/2025/05/rupanjali-mishra1.jpg)
Apeejay is a place where you can find an amalgamation of learning, fun, culture,lore, literature and many more such life preaching activities. I am thankful to the Placement Cell of ASM and the faculties for their tremendous support and providing a platform to enhance my skills and an opportunity to showcase them.It is a dream come true to work with Axis Bank with a great job profile in the beginning of my career.

![naman-harneja[1]](https://www.apeejay.edu/asm/wp-content/uploads/2025/05/naman-harneja1.jpg)
I thank APJ School of Management & faculties for putting in all the efforts to groom us and make us corporate professionals. Professional teachers who are completely dedicated to the work and much concerned for the students. Due to the efforts made by the faculty and placement cell I was able to bag a job in reputed company. They always provided me with the assistance that I required for my overall development and to improve my technical knowledge. I will always be grateful to them for providing me a platform of practical learning and preparing me for the corporate life.

![smriti-khanduja[1]](https://www.apeejay.edu/asm/wp-content/uploads/2025/05/smriti-khanduja1.jpg)
I’m Smriti Khanduja from Apeejay School Of Management, batch 2018-2020. Its been a wonderful journey in Apeejay. I’ve learnt a lot of things here which won’t be possible without the support of my teachers. The mentoring sessions, extra curricular activities, motivation to learn new things and most importantly the right guidance helped me to gain much confidence and to pave a path towards a new outstanding opportunity i.e Ameriprise Financials. Always be grateful to be a part of Apeejay.!

![rakhi-jain[1]](https://www.apeejay.edu/asm/wp-content/uploads/2025/05/rakhi-jain1.jpg)
Journey at ASM has been a wonderful experience where I see a new and a better version of myself today. When I joined this college, I had absolutely no idea about how my life is going to get changed. I learned how to meet different people and grow with them, with their understandings and opinions which enhanced mine. College life prepares you for all of this by giving you various challenges and career opportunities and one among them was ‘Deloitte’ which I was able to achieve with hardwork and with support of all the respected faculty members who help us to achieve social and academic excellence and help us to stay motivated to do better than the past.

ASM’s PGDM is recognised as MBA equivalent by the Association of Indian Universities (AIU) and the program is approved by AICTE and accredited by NBA.
Students selecting Business Analytics may also combine it with a second management specialisation such as Accounting & Finance, Human Resources, Marketing or Operations and Decision Science.
ASM provides dual specialisation in its PGDM program. Students are advised to refer to the specialisation requirements as applicable to their admission batch.
In Term III students select their major field of study after completing the foundation courses in Terms I and II.
There’s no one best choice. Customer and campaign analytics are aligned by marketing. Finance fits financial modelling, risk and fintech roles. People analytics is for human resources. Operations provides supply chain analytics and forecasting.
Bachelor’s degree in any discipline from a recognised University with minimum marks as prescribed by the institute and a valid score in CAT / XAT / MAT / CMAT / GMAT / ATMA. Also, final year students can apply if they meet the admission requirements.
There is a mandatory Summer Internship of eight-10 weeks after Term III.
Interested fresh graduates and working professionals are able to apply, as long as they meet the eligibility criteria and have a valid entrance exam score.
ASM provides 11 Business Analytics electives like Artificial Intelligence & Deep Learning, Basics of Python & Predictive Analytics, Big Data & NLP, Business Intelligence & Data Mining, Data Science & Machine Learning, Data Visualisation for Analytics, Standard & Forecasting. Students may take a maximum of two specialisation electives in Term III and their remaining selected electives in Terms IV and V.
ASM has a Global Immersion Program with international academic and industry exposure at UCSI University, Kuala Lumpur, Malaysia. The students also get to enjoy industry visits, guest lectures, workshops and live projects.