2 Years

PGDM in Business Analytics

with Dual Specialization
Equivalent to MBA Degree | AICTE Approved | NBA Accredited | Delhi

PGDM/MBA in Business Analytics at ASM

Data now sits at the centre of almost every business decision, from pricing and customer targeting to hiring and supply chains. The two-year MBA-equivalent PGDM programme at Apeejay School of Management offers Business Analytics as a specialisation. It prepares students to turn data into decisions. It is recognised as an MBA equivalent by the Association of Indian Universities (AIU), approved by AICTE and accredited by the National Board of Accreditation (NBA).

What sets this programme apart is its dual specialization structure. Students opting for Business Analytics can combine it with another management specialisation, subject to the programme structure. Analytics creates the most value when it is applied to a business function. A second specialization lets our graduates apply data skills to people, finance, marketing or operations problems, which makes them more employable and more effective as managers.

This programme goes beyond tools and techniques. It combines a strong management foundation with specialised learning in Python, machine learning, data visualisation, forecasting and AI. It is taught on the ASM campus in Dwarka, New Delhi, through live projects, a summer internship, industry interactions and one-on-one faculty mentoring, and the campus is among the well-regarded B-schools in Delhi-NCR.

Key Highlights

Why Two Specialisations Make You a Stronger Business Analytics Professional

At ASM, dual specialization is a core part of the MBA/PGDM in Business Analytics and is required for every student. You will complete Business Analytics as your primary specialization and choose a second specialization from the following:
Accounting & Finance
Human Resources
Marketing
Operations and Decision Science

Students choose their specialisation in Term III. The foundation courses in Terms I and II help them understand different management domains before making their choice.

Popular combinations and what they prepare you for:

Primary + Second Specialization
What it builds
Roles it supports
Business Analytics + Marketing
Customer insight, campaign measurement, digital and performance analytics
Marketing Analyst, Customer Insights Analyst, Digital Analytics Specialist
Business Analytics + Accounting & Finance
Financial modelling, risk analytics, fintech and fraud detection
Financial Analyst, Risk Analyst, Fintech Analyst
Business Analytics + Human Resources
Workforce data, attrition prediction, HR dashboards
People Analytics Specialist, HR Analyst, HR Business Partner
Business Analytics + Operations and Decision Science
Forecasting, supply chain analytics, process optimisation
Supply Chain Analyst, Operations Analyst, Business Forecasting Analyst

Why Choose PGDM in Business Analytics at ASM

If you are comparing MBA-equivalent programmes and B-schools in Delhi, ASM offers:

Who Can Apply

A PGDM/MBA in Business Analytics is ideal for graduates who want to build a career in data analysis, business intelligence or data-driven decision-making, whether they are fresh graduates or working professionals looking to move into analytics.

ELIGIBILITY CRITERIA — CANDIDATES CAN APPLY IF THEY:

Programme Structure

The 2-year PGDM follows a six-term structure that combines core courses, specialization electives, workshops, certifications, a summer internship and a capstone project.

PGDM Year 1

Trimester I
Core Courses + Experiential Learning
Trimester II
Core Courses + Experiential Learning
Trimester III
Core Courses + Electives - Core (Major 1)

Summer Internship Project

Experiential Learning

PGDM Year 2

Trimester IV
Core Course + Electives - Open + Experiential Learning
Trimester V
Core Course + Electives Open
Trimester VI
Capstone Project
Experiential Learning

Experiential Learning Opportunities

Applied Workshops
MOOC Courses
Industry Seminars
Live Projects

(Compulsory Credit Oriented Experiential Learning Opportunities to be covered in 2 years)

CURRICULUM PLANNING

Management Foundation Courses

Trimester I
  • Business Economics
  • Business Environment & Platform Economy
  • Financial Reporting & Accounting
  • Managerial Communication - I
  • Marketing Management - I
  • Organisational Behaviour
  • Statistics for Managerial Decisions
  • Workshop/MOOC Course I (Core)
Trimester II
  • Business Data Analytics
  • Business Research Methods
  • Corporate Finance
  • Managerial Communication - II
  • Marketing Management - II
  • People & Performance Management
  • Quantitative Modelling & Optimisation
  • Workshop/MOOC Course II
Trimester III
  • Emerging Technologies & Management
  • Financial Statement Analysis
  • Innovation & New Business Models
  • Strategic Management
  • Supply Chain & Logistics Management
  • Elective - core 1
  • Elective - core 2
  • Workshop/MOOC Course III
Summer Internship Project
Trimester IV
  • Business Consulting & Client Management
  • 6 Electives (Major 1 & Major 2)
  • Workshop IV - Personality & Performance
Trimester V
  • Society & Development
  • 6 Electives (Major 1 & Major 2)
Trimester VI
Capstone Project

CORE COURSES

The core or compulsory courses are primarily covered in the first two terms while the remaining core courses extend to the other terms, with more emphasis on specialisation electives in second year.

Business Analytics Elective Courses

Students specialising in Business Analytics can choose from the following electives:

  • Artificial Intelligence & Deep Learning
  • Basics of Python & Predictive Analytics
  • Big Data & NLP
  • Business Intelligence & Data Mining
  • Data Management with Database Systems
  • Data Privacy & Security
  • Data Science & Machine Learning
  • Data Visualisation for Analytics
  • Quantitative Analysis & Statistical Modelling
  • Strategic Analytics for Business Growth
  • Time Series Analysis & Forecasting

SUMMER INTERNSHIP

A compulsory internship of 8 to 10 weeks after Term III gives you real organisational experience and a chance to apply your analytics and second specialization learning.

WORKSHOPS & MOOC COURSES

Students complete 4 workshops and online courses during the two years, with at least 2 from each category. At least one workshop and one online course must be completed in year one.

CAPSTONE PROJECT

In Term VI, you work on a project that solves a real-world problem, guided by a faculty mentor and corporate mentors. Business Analytics students may explore topics such as customer segmentation, demand forecasting, churn prediction and business dashboards.

Teaching and Learning Approach

  • Case studies, business games and simulations, role plays and group assignments
  • Industry visits, seminars, workshops and guest lectures
  • Live projects, summer internships and global immersion
  • Research through dissertation and student publications
  • Orientation and immersion courses at the start of the programme

Industry Visits

Classroom learning becomes far more useful when students see it at work. During the course of study, ASM organises industry visits, taking PGDM students into real workplaces to observe how organisations run. These visits offer opportunities to understand business operations, explore how organisations use data and interact with industry professionals. They connect what students learn in class to current industry practice and help them understand the expectations of employers. They also give students a chance to network and explore the sectors and roles they may want to join.

Career Opportunities after PGDM with Business Analytics Specialisation

Graduates can build careers across industries such as BFSI, consulting, IT and technology, e-commerce, FMCG, retail, healthcare, logistics and start-ups.

Potential career opportunities include:

  • Business Analyst
  • Data Analyst
  • Business Intelligence Analyst
  • Data Scientist (entry level)
  • Marketing Analyst
  • Financial or Risk Analyst
  • People Analytics Specialist
  • Supply Chain Analyst
  • Management Consultant (analytics)

 

The second specialisation can open additional paths. For example, Business Analytics with Marketing can lead towards customer insight roles, while Business Analytics with Finance can support careers in risk analytics and fintech.

GLOBAL EXPOSURE

Global Immersion Programme 2026-27

The Global Immersion Programme 2026-27 took PGDM students from Apeejay School of Management to Kuala Lumpur, Malaysia, for an international academic and industry experience at UCSI University. Students attended faculty-led sessions, visited companies and explored Malaysia’s multicultural setting, gaining a first-hand view of how business is done across borders. The programme built cross-cultural communication, adaptability and global networking skills that are valuable in any management career. Participants also received a UCSI University Participation Certificate.

Kuala Lumpur, Malaysia

UCSI University

Participation Certificate

PEDAGOGY FRAMEWORK AND LEARNING ENGAGEMENT

Build intellectual depth, critical thinking, and conceptual clarity.

  • Core Courses: Economics, Finance, Marketing, Data and Analytics, Communication, OB, Operations, etc.

  • Case-Based Learning: Industry text and video cases for applying theory.

  • Reading Seminars: Weekly discussions of foundational academic papers.

  • Assessment: Analytical essays, conceptual quizzes, theory application reports.

Other Specializations

Explore the other specializations offered in the PGDM programme at ASM. Each is pursued as a dual specialization, with its own electives and career paths, so you can compare them and see which suits your goals.

Student Clubs

Students & Activities in Spotlight

ASM-Celebrates the Birthday of Chairman2
Apeejay Dwarka Campus Celebrates Birthday of Chairman Madam Mrs. Sushma Paul Berlia
2
DIWALI MELA
asm-mal123
ASM PGDM Students Gain Global Exposure Through Global Immersion Programme in Malaysia
ASM Students Explore Emerging Career Pathways
ASM Students Explore Emerging Career Pathways
Leadership in the Workplace
Leadership in the Workplace
Session on Supply Chain and Logistics 12
Session on Supply Chain and Logistics
ASM_Dr Pragya Arya Kalindi College
Two-Day Workshop on R Programming and Python
Event
Alumni Panel Discussion

Student Speaks

prince-ohlan[1]

I am Prince Olayan, an alumnus of the 2022-24 batch at Apeejay, and currently serving as a Deputy Manager at ICICI Bank. My professional journey with ICICI has been profoundly shaped by the skills and knowledge imparted at Apeejay. The institution’s well-rounded curriculum, combined with hands-on experience and the invaluable mentorship of its esteemed faculty, has equipped me to excel in the corporate world. Since joining ICICI Bank, I have enjoyed a rewarding growth trajectory, and I owe much of my success to the solid foundation I built at Apeejay. It transformed me into a confident, capable professional, ready to embrace challenges and seize opportunities.

Prince Olayan 
kartik-soni[1]

I am Kartik Soni, a proud alumnus of the 2022-24 batch at Apeejay. My journey began with Mahindra Finance as a Management Trainee, where the foundational skills and knowledge instilled at Apeejay played a pivotal role in my career. The comprehensive curriculum, coupled with practical exposure and guidance from esteemed faculty, equipped me with the tools to thrive in the corporate world. My growth trajectory since joining Mahindra Finance has been rewarding, and I attribute much of my success to the strong professional grounding I received at Apeejay. It truly groomed me into a confident and capable professional, ready to take on challenges.

Kartik Soni
ishaan-walia[1]

Apeejay School of Management played a pivotal role in shaping my career journey. The rigorous curriculum, experienced faculty, and supportive environment provided me with the necessary skills and knowledge to excel in my current role. The school’s emphasis on practical learning and industry exposure helped me develop a strong understanding of the corporate world. I am grateful for the opportunities and experiences I gained at Apeejay School of Management, which have been instrumental in my professional growth.

Ishan Walia
himanshu[1]

My name is Himanshu Singh and i am from the 30th batch(2022-24) batch of Apeejay school of Management. I am currently placed in Mahindra Finance as a Management Trainee. I would like you all to know if you are taking admission in ASM then you need not to worry about the placement part because the placement cell is very focused toward it. Also the faculty will help you with the academic part and also will help you groom for your GD & PI for the upcoming companies. I have had a growth since joining Mahindra Finance and i would like to thank all the faculty which have helped me in gaining this growth. I wish you all the best for your journey in ASM and also in the corporate world.

Himanshu Singh
siyasta-biswas[1]

Apeejay School of Management has helped me convert my dream into a reality. The institute helps a student realise their goals and makes them work towards it. From getting excellent education to placement opportunities, it has been an outstanding journey. I have been placed with Deloitte and I would like to sincerely thank the CRC team without whom this would  have not been possible . Siyasta Biswas PGDM 2018-2020.

Siyasta Biswas
bhuvnesh[1]

My two years at Apeejay School of Management have been excellent and a memory to cherish for a lifetime. Regular classes held at our college to help us with our aptitude and technical skills were of great help. Our placement administration officers also guided and encouraged us at each step, thereby helping me secure my placement of such a reputed company.

Bhuvnesh Vashisht
abhay-choudhary[1]

My name is Abhay Choudhury and i am a student of Apeejay school of management. Before this I seldom had any knowledge about management as well as the corporate working culture, but with the help of the corporative and well informed faculty of our management I had a good academic record through out the Pgdm journey. Inspite of this with the support of our faculty and Fantastic CRC panel I got selected with FEDERAL BANK with a great package.  I always be grateful to this college for making my management journey so congenial. 

Abhay Choudhury
rupanjali-mishra[1]

Apeejay is a place where you can find an amalgamation of learning, fun, culture,lore, literature and many more such life preaching activities. I am thankful to the Placement Cell of ASM and the faculties for their tremendous support and providing a platform to enhance my skills and an opportunity to showcase them.It is a dream come true to work with Axis Bank with a great job profile in the beginning of my career.

Rupanjali Mishra
naman-harneja[1]

I thank APJ School of Management & faculties for putting in all the efforts to groom us and make us corporate professionals. Professional teachers who are completely dedicated to the work and much concerned for the students. Due to the efforts made by the faculty and placement cell I was able to bag a job in reputed company. They always provided me with the assistance that I required for my overall development and to improve my technical knowledge. I will always be grateful to them for providing me a platform of practical learning and preparing me for the corporate life.

Naman Harneja
smriti-khanduja[1]

I’m Smriti Khanduja from Apeejay School Of Management, batch 2018-2020. Its been a wonderful journey in Apeejay. I’ve learnt a lot of things here which won’t be possible without the support of my teachers. The mentoring sessions, extra curricular activities, motivation to learn new things and most importantly the right guidance helped me to gain much confidence and to pave a path towards a new outstanding opportunity i.e Ameriprise Financials. Always be grateful to be a part of Apeejay.! 

Smriti Khanduja
rakhi-jain[1]

Journey at ASM has been a wonderful experience where I see a new and a better version of myself today. When I joined this college, I had absolutely no idea about how my life is going to get changed. I learned how  to meet different people and grow with them, with their understandings and opinions which enhanced mine. College life prepares you for all of this by giving you various challenges and career opportunities and one among them was ‘Deloitte’ which I was able to achieve with hardwork and with support of all the respected faculty members who help us to achieve social and academic excellence and help us to stay motivated to do better than the past.

Rakhi Jain

FAQS

Is the PGDM in Business Analytics equivalent to an MBA?

ASM’s PGDM is recognised as MBA equivalent by the Association of Indian Universities (AIU) and the program is approved by AICTE and accredited by NBA.

Students selecting Business Analytics may also combine it with a second management specialisation such as Accounting & Finance, Human Resources, Marketing or Operations and Decision Science.

ASM provides dual specialisation in its PGDM program. Students are advised to refer to the specialisation requirements as applicable to their admission batch.

In Term III students select their major field of study after completing the foundation courses in Terms I and II.

There’s no one best choice. Customer and campaign analytics are aligned by marketing. Finance fits financial modelling, risk and fintech roles. People analytics is for human resources. Operations provides supply chain analytics and forecasting.

Bachelor’s degree in any discipline from a recognised University with minimum marks as prescribed by the institute and a valid score in CAT / XAT / MAT / CMAT / GMAT / ATMA. Also, final year students can apply if they meet the admission requirements.

There is a mandatory Summer Internship of eight-10 weeks after Term III.

Interested fresh graduates and working professionals are able to apply, as long as they meet the eligibility criteria and have a valid entrance exam score.

ASM provides 11 Business Analytics electives like Artificial Intelligence & Deep Learning, Basics of Python & Predictive Analytics, Big Data & NLP, Business Intelligence & Data Mining, Data Science & Machine Learning, Data Visualisation for Analytics, Standard & Forecasting. Students may take a maximum of two specialisation electives in Term III and their remaining selected electives in Terms IV and V.

ASM has a Global Immersion Program with international academic and industry exposure at UCSI University, Kuala Lumpur, Malaysia. The students also get to enjoy industry visits, guest lectures, workshops and live projects.