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Post Graduate Diploma in Management- Marketing (PGDM-M) program of ASM is approved by the All-India Council for Technical Education (AICTE). It is a two-year program.

The curriculum structure consists of core courses in the area of Management and selecting one specialization from Marketing and a second from any one of six specialization tracks i.e. Marketing, Finance, Business Analytics, Human Resource Management, International Business and Operations Management.

Program Educational Objectives

The program enables the students to:

Demonstrate comprehensive knowledge in core and functional areas of Business Management

Provide valuable contribution to the organization with creative & analytical thinking and decision making.

Demonstrate ethical intent, societal concerns, and global outlook in decision making.

Practice life-long learning and leadership by maintaining high standards of quality in own or other organization.

Globalization, revolution in communications, information technology and ease in mobility have changed the way we do business. The market is open and competition is fierce. Organizations need to stay abreast of the latest strategies and techniques to survive, sustain and grow. This requires people with the right conceptual foundation, analytical skills and application abilities to help them attain and maintain the crucial competitive edge – managers who can lead from the front. The program has been designed to fulfill this vital need. The program takes a holistic approach, helping to shape complete managers, who can balance the needs of various stakeholders.

The program aims at providing young enthusiastic minds the power to shape their career paths and influence change. In-depth knowledge, analytical rigour, rational thinking, commitment, ethics & values, competition, and innovation are the core values instilled in each individual who graduates from the programme. The programme is intended to develop an integrated perspective of the total managerial function and gives the students a strong foundation necessary for assuming managerial responsibilities.

The curriculum structure consists of core courses in the area of Management and selecting one specialization from Marketing and a second from any one of six specialization tracks i.e. Marketing, Finance, Business Analytics, Human Resource Management, International Business and Operations Management. It also includes a summer internship project after completion of 3rd trimester and Final Research Project starting in the 4th trimester.

Program Outcomes

On completion of the PGDM-Marketing program, a student will be able to:

Demonstrate knowledge of management theories and practices to solve business problems

Apply analytical, problem solving, and creative thinking skills in decision making in the context of marketing and other business functions

Develop value-based thinking abilities to choose ethically appropriate alternatives while keeping the stakeholders’ interest in mind

Demonstrate lifelong learning and leadership skills towards achieving organizational/entrepreneurial goals

Analyse and communicate economic, legal, global and ethical aspects of marketing and other business functions