Post Graduate Diploma in Management- Marketing (PGDM-M) programme of ASM is approved by the All-India Council for Technical Education (AICTE). It is a two-year programme.
The curriculum structure consists of core courses in the area of Management and selecting one specialization from Marketing and a second from any one of six specialization tracks i.e. Accounting & Finance, Business Analytics, Human Resources, Marketing and Operations & Decision Science
Globalization, revolution in communications, information technology and ease in mobility have changed the way we do business. The market is open and competition is fierce. Organizations need to stay abreast of the latest strategies and techniques to survive, sustain and grow. This requires people with the right conceptual foundation, analytical skills and application abilities to help them attain and maintain the crucial competitive edge – managers who can lead from the front. The programme has been designed to fulfill this vital need. The programme takes a holistic approach, helping to shape complete managers, who can balance the needs of various stakeholders.
The programme aims at providing young enthusiastic minds the power to shape their career paths and influence change. In-depth knowledge, analytical rigour, rational thinking, commitment, ethics & values, competition, and innovation are the core values instilled in each individual who graduates from the programme. The programme is intended to develop an integrated perspective of the total managerial function and gives the students a strong foundation necessary for assuming managerial responsibilities.
The curriculum structure consists of core courses in the area of Management and selecting one specialization from Marketing and a second from any one of six specialization tracks i.e. Accounting & Finance, Business Analytics, Human Resources, Marketing and Operations & Decision Science. It also includes a summer internship project after completion of 3rd trimester and Final Research Project starting in the 4th trimester.
Demonstrate knowledge of management theories and practices to solve business problems
Apply analytical, problem solving, and creative thinking skills in decision making in the context of marketing and other business functions
Develop value-based thinking abilities to choose ethically appropriate alternatives while keeping the stakeholders’ interest in mind
Demonstrate lifelong learning and leadership skills towards achieving organizational/entrepreneurial goals
Analyse and communicate economic, legal, global and ethical aspects of marketing and other business functions