The Apeejay Education established Apeejay School of Management in 1993 with an aim to establish a truly International level Centres of Excellence in Management. ASM strives to develop competent and relevant manpower for the 21st Century needs of trade, business and industry.

Apeejay School of Management offers two-year full time Post Graduate Diploma in Management program with specialisation ranging from Accounting & Finance, Business Analytics, Human Resources, Marketing and Operations & Decision Science. The PGDM program at ASM is recognised as equivalent to MBA degree by AIU. The institute has an impeccable placement track record over the years in leading companies across the globe.

ASM enhances the potential of individual students, enriching human values, upholding Indian value system, all acting in unison as a vehicle for growth at the national and international levels, thereby making it a student-driven institute of higher learning.

Why Choose the PGDM Program at ASM?

Comprehensive Curriculum

Offers specializations in Marketing, Finance, Human Resources, Operations, Business Analytics, and International Business

Industry-Integrated Learning

Engage in real-world experiences through internships, live projects, guest lectures, and corporate mentorships

Global
Exposure

Leverage international collaborations and exchange programs to gain a global business perspective

Experienced
Faculty

Learn from a distinguished faculty comprising industry practitioners and seasoned academicians

Strong Placement Support

Benefit from ASM’s strong corporate linkages ensuring excellent placement opportunities across leading industries

PGDM: Admission Criteria

Previous Academic Performance

Candidates' academic performance at undergraduate level, 12th and 10th levels will be reckoned for consideration for admission.

Common Entrance Test (CET)

The score of common entrance examinations like CAT / MAT / XAT / GMAT/ CMAT/ ATMA etc. is considered.

Written Ability Test (WAT)

WAT is a 15 to 30 minute paper-based examination administered by IIMs and other top B-schools to assess your analytical and essay-writing skills after being shortlisted for the final admission round. This round is conducted after CAT.

Group Discussion / Extempore

The group discussion is generally held for about 25 minutes in which a maximum of 10 candidates participate in each group and interact with each other on a given topic. The candidates are evaluated by a panel on their initiative, logical content, group behaviour, communication etc.

Personal Interview

It is a one to one interview between the candidate and a panel for about 10-15 minutes in which a candidate is evaluated on his/her personality, communication ability, functional knowledge, general awareness, orientation for management course, etc.

Admission Process

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Application Submission

Complete the online application form on our official website.

Application Fee

A non-refundable fee of INR 2,000 is payable at the time of submission.

Shortlisting

Candidates are shortlisted based on their academic performance, entrance exam scores, and relevant work experience.

Selection Rounds

Shortlisted candidates undergo Group Discussions (GD)/Extempore and Personal Interviews (PI) at the ASM campus or designated locations.

Final Selection

Admission offers are based on a holistic evaluation of the candidate’s overall performance.

The admissions are based on the following parameters

  • Previous Academic Performance – Candidates’ academic performance at the under graduate level, 12th, and 10th levels will be reckoned for consideration for admission.
  • Common Entrance Test – The score of Common Entrance Test (CAT, MAT, XAT, CMAT, ATMA, GMAT) will be considered as per the weightage assigned in the table given hereafter.
  • Written Ability Test – The student will be given test, 15 minutes prior to the GD &PI session to write on a relevant topic. The candidates will be evaluated on writing skills, articulation, ability, and knowledge etc.
  • GD / Extempore – The group discussion / extempore will generally be held for about 20-25 minutes in which a group of candidates will participate and interact with each other on a given topic. The candidates will be evaluated by a panel on their initiative, logical content, group behavior, communication skills etc.
  • Personal Interview – It is a one-to-one interview between the candidate and a panel (faculty and industry professional) for about 10-15 minutes in which a candidate will be evaluated on his/her personality, communication ability, functional knowledge, general awareness, orientation for management course, etc.

For selection of candidate the weightages of various parameters is as under:

Details Components Weightage (%)
1. Personality Assessment Tests (PAT)(35%) Group Discussion 10
Personal Interview 20
Written Ability Test 5
2. Common Entrance Test (35%)-CET CAT/MAT/CMAT/XAT/ATMA/GMAT 35
3. Previous Education (15%) X standard 2
XII standard 3
Graduation 10
4. Diversity and Work experience (15%) Diversity based on social, economic, cultural, gender, regional, work experience, academic, participation in cultural and sports activities, etc. 15
Total 100

In the case of candidate belonging to category of Foreign Nationals (FN)/ Persons of Indian Origin(PIO)/ Children of Indian workers in Gulf Countries, interview and written test etc could be online.

Application

Aspiring candidates are required to complete the application form by using the link provided below. The form must be submitted before the commencement of the Group Discussion/Personal Interview (GD/PI) process.

The application forms will be carefully screened for superior academic performance and extra-curricular accomplishments of the candidates. Candidates are required to submit the application form along with all the documents mentioned in the application form viz. mark sheets of Xth, XIIth, Graduation, and CET scorecard.

Candidates who qualify on various parameters will be called for the selection process (including written ability test (WAT), Group Discussion, Personal Interview) to be held at ASM Campus or in other cities in India if so decided by ASM, and also online.

Admission Offer

After careful evaluation on the aforesaid parameters, the Admission Committee prepares a list of short-listed candidates to be offered admission.

FOREIGN NATIONALS(FN)/ Persons of Indian Origin (PIO)/ Children of Indian workers in Gulf Countries (GQ) (Applicable for PGDM Programme)

Fee Structure

Fee structure* for the PGDM is as follows:

Instalment Self-Sponsored/SAARC Nations (INR) Tentative Dates for Fee Deposit Programme Intake
Instalment 1 2,40,000 At the time of admission PGDM - 180
Instalment 2 2,35,000 December 15, 2025 PIO/Foreign Nationals
Gulf Quota - 27
Instalment 3 2,30,000 July 15, 2026
Instalment 4 2,30,000 December 15, 2026
TOTAL 9,35,000
Other Charges*(One Time) 25,000
Security Deposit (Refundable) 10,000
Grand Total 9,70,000
Fee Structure 2026-27 for PGDM
(Approved by AICTE / AIU / NBA)
Course Fee Details (For 2 Yrs) Amount (Rs.) Inclusions
PGDM Instalment 1 3,15,000
  • International Trip with Certified Training Program.
  • Adv Training on Digital Marketing (with SMM & SEO) & Performance Marketing.
  • Data Analytics with Advance Excel & Python, AI & ML.
  • Laptop with ownership.
  • Examination Fee. *
  • Book Bank.
  • Complete Library Access.
  • Polo T Shirt.
Instalment 2 2,35,000
Instalment 3 2,35,000
Instalment 4 2,30,000
Total 10,15,000
Other Charges (One Time) 25,000 Payable with 1st instalment
Security Deposit (Refundable) 10,000 Payable with 1st instalment
Grand Total 10,50,000
Scholarship Structure 2026-27 for PGDM
Amount (Rs.) Students (MAX No) Criteria
50,000 40 85 to 89.99 Percentile in CAT /XAT /CMAT /ATMA /MAT/GMAT
OR
80 % (8 CGPA) to 89.99 % (8.99 CGPA) in Graduation
75,000 25 90 to 94.99 Percentile in CAT/XAT/CMAT/ATMA MAT/GMAT exams
OR
90% (9 CGPA) to 94.99 % (9.49 CGPA) in Graduation
1,00,000 10 95 percentile and above in CAT/XAT/CMAT/ATMA MAT/GMAT exams
OR
95 % (9.5 CGPA) and above in Graduation.

Terms & Conditions for scholarships (session 2026 – 27)

  • The Scholarship will be offered on the first come first serve basis.
  • The scholarship amount will be deducted from the 2nd fee instalment.

Programme Intake

PGDM – 180
PIO/GQ/FN category for PGDM – 27

All disputes shall be subject to exclusive jurisdiction of Delhi courts only

The students would be obliged to pay the above fees and / or such fees as may be finally determined by the appropriate authorities / court.

Refund of Fees: Institute shall refund the collected fee after deducting an amount of Rs 1000/- as Processing Fee, to the students withdrawing their admission before the last date of admission, irrespective of the reasons for withdrawal of admission. The last date of withdrawal of admission for the purpose of refund of fees shall be 30th June of the admission year or such date as may be notified by AICTE. ASM will follow AICTE guidelines in this matter.

As a part of the programme, a laptop is given to each student, the cost of which is included in the fee structure. If a student withdraws during the course after collecting the laptop from the institution, the cost of the laptop will be recovered from him / her.

FN/ PIO/GQ will have to give Rs. 3,000/- extra for application process.

Scholarships & Financial Aid

  • Merit-Based Scholarships: Offered to high-achieving students based on academic performance.
  • Merit-Cum-Means Scholarships: Available for deserving candidates (Not applicable to PIO/FN/GQ candidates).


Loan Assistance:
ASM has tie-ups with leading banks for education loans. (Financial Assistance)

For detailed scholarship criteria and application process, contact the admissions office.