To sensitize and create a brand presence of Hayden & Reynott (Study Abroad) programs among the students of the Apeejay schools at large and reaching out to the Bachelor's degree program applicants (Non-Apeejay). Students could interact with university delegates directly & discuss about different subjects option, emerging trend , entry criteria, time line & test required to get into the university, scholarships & university expectation from students in terms of admission decision . Students of 9th to 12th grades were made aware about study abroad and the participating universities. Students enthusiastically participated and had interactive sessions with the university representatives. Separate counselling desk was set up to make the students aware about test prep and admissions counselling programs offered by H&R (by admissions guidance specialist).