Education is knowledge imbued with wisdom and ethics which moulds the behaviour and personality of the students. The focus on value education still remains strong in Apeejay. The students imbibe the essential qualities of honesty, fair play, empathy, courage, integrity, compassion, loyalty and courtesy through morning assemblies, celebration of festivals and day- to- day interaction with the teachers. The effort is to guide the students towards appropriate behaviour and development of a strong character.