‘We Care’ Film Festival 2015 held at Apeejay Institute of Mass Communication, New Delhi

New Delhi, September 24, 2015: The 7th edition of the 'We Care' film festival, a unique film festival dedicated to the cause of disability, was held at AIMC. The three-day festival showcased several national and international award winning films in association with an internationally recognised NGO, ‘Brotherhood’.

The film festival was attended by different sections of the society including social activists, film makers, media professionals, students and the civil society. The basic objective of the festival is to abolish the stereotypes, myths and misconceptions associated with the differently-abled people.

Few prominent films screened at the festival included ‘Goonga Pehelwan’ – a documentary about a successful deaf athlete; 'Departure Lounge' – a film that celebrates the beautiful bond of friendship and solidarity that develops between two deaf people; 'Shining Stars' – a film that highlights the emotional and physical distress of a terrorist attack survivor in her life and on her journey to become a single mother and ‘Audi’ – a film about visual impairment made by the students of the Apeejay Institute of Mass Communication.

Speaking on the occasion, Mr. Satish Kapoor, Founder Director, Brotherhood, commented: "This festival spreads awareness on disability issues through the medium of films which are effective in changing the mindset of the audience".

“This film festival is a reflection of the values that Apeejay promotes and imbibes in its students - in this case, disability. We don't confine the festival to the students of the institution but also try to reach out to other students of different schools/colleges”, said Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication.

A photography and painting exhibition was also organised on the theme of disability. School students of the nearby areas were invited to attend the film festival so that they could be sensitised about the issue from an early age.

The festival was organised in association with ‘Brotherhood’ along with the support of UNESCO, National Trust and the UN Information Centre.