Workshop on Marketing Analytics
New Delhi, June 24, 2021: An Online Workshop on ‘Marketing Analytics’ was conducted on 24th June 2021. The resource person was Ms. Ruchi Malik Gorai. The participants of the Workshop included students as well as faculty. The topics such as Introduction to Marketing Analytics, Sales Modelling using Excel, Warranty Analytics, and Conjoint Analysis were covered in the Workshop. It was a highly engaging and interactive session.