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Industrial Visit to Hero MotoCorp

Gurugram, July 13, 2019: Apeejay School of Management (ASM) organised an industrial visit to Hero MotoCorp, Gurugram, on 13th July 2019. A section of 2nd year students of the PGDM program (2018-20) visited the plant and got first hand exposure to manufacturing processes and assembly lines at the plant. The students appreciated how several hazardous processes are now handled by robots at the shop floor. The visit was facilitated by faculty, Dr Srirang Jha and Dr Sudhi Sharma.

Industrial Visit to Hero MotoCorp

Industrial Visit to Mother Dairy

New Delhi, Dec. 11, 2018: Students of PGDM (2017-19) visited Mother Dairy as part of an industrial visit. They learnt about nuances of supply-chain of the dairy industry and also observed the milk processing unit. Students learnt about the quality check of milk at various levels. Dr Shalini Vermani and Ms Manpreet Kaur facilitated this industrial visit.

Industrial Visit to Mother Dairy

The Red Bricks Summit – HRmony

Ahmedabad, Sep. 30, 2018: Students of the 2017-19 batch of the PGDM program (Aditi Dayal, Kaninka Minhas and Nandita Tanwar) participated in the HRmony (case study competition) – an event of The Red Bricks Summit, organised by the Indian Institute of Management, Ahmedabad (IIM A). Students cleared the first two rounds (online) and went for the final round held at the IIM A campus. Out of the total participation by nearly 2000+ colleges (overall India), Apeejay School of Management secured the much coveted 7th position.

IMC Brand Case Study

New Delhi, Sep. 8, 2018: Under the subject of Integrated Marketing Communication, Apeejay School of Management organised a ‘Brand Case Study Annual Showcase’ by students who worked on developing an Integrated Marketing Communication Campaign after doing an in-depth Consumer Behaviour Research. They created the Advertising Strategy, Creative Strategy, Media Strategy, PR Strategy and Events Strategy, etc. Students also developed the Brand Identity, TVC, Print Ad Campaign, Radio Spots, Digital Campaign, Media Planning, PR Campaign, Influencer Campaign and Event Campaign for the hypothetical brand under a well-known parent company. Students were guided by Prof. Preeti Suryawanshi and were judged by experts from the advertising industry including Mr Ranjan Mazumdar and Mr Saurabh Dasgupta.

IMC Brand Case Study at Apeejay School of Management, Dwarka

Industrial Visit to Hero MotoCorp

New Delhi, March 16, 2018: PGDM students (Batch 2017-19)  of ASM visited Hero MotoCorp to understand the manufacturing process. A brief overview of plan, manufacturing process, CSR activities , etc. were provided to the students before the plant visit. Students also got an opportunity to visit the assembly line and testing track. It was a great learning experience for the students.

ASM Industrial Visit Hero