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Industrial Visit to Mother Dairy

New Delhi, Dec. 11, 2018: Students of PGDM (2017-19) visited Mother Dairy as part of an industrial visit. They learnt about nuances of supply-chain of the dairy industry and also observed the milk processing unit. Students learnt about the quality check of milk at various levels. Dr Shalini Vermani and Ms Manpreet Kaur facilitated this industrial visit.

Industrial Visit to Mother Dairy

The Red Bricks Summit – HRmony

Ahmedabad, Sep. 30, 2018: Students of the 2017-19 batch of the PGDM program (Aditi Dayal, Kaninka Minhas and Nandita Tanwar) participated in the HRmony (case study competition) – an event of The Red Bricks Summit, organised by the Indian Institute of Management, Ahmedabad (IIM A). Students cleared the first two rounds (online) and went for the final round held at the IIM A campus. Out of the total participation by nearly 2000+ colleges (overall India), Apeejay School of Management secured the much coveted 7th position.

IMC Brand Case Study

New Delhi, Sep. 8, 2018: Under the subject of Integrated Marketing Communication, Apeejay School of Management organised a ‘Brand Case Study Annual Showcase’ by students who worked on developing an Integrated Marketing Communication Campaign after doing an in-depth Consumer Behaviour Research. They created the Advertising Strategy, Creative Strategy, Media Strategy, PR Strategy and Events Strategy, etc. Students also developed the Brand Identity, TVC, Print Ad Campaign, Radio Spots, Digital Campaign, Media Planning, PR Campaign, Influencer Campaign and Event Campaign for the hypothetical brand under a well-known parent company. Students were guided by Prof. Preeti Suryawanshi and were judged by experts from the advertising industry including Mr Ranjan Mazumdar and Mr Saurabh Dasgupta.

IMC Brand Case Study at Apeejay School of Management, Dwarka

Industrial Visit to Hero MotoCorp

New Delhi, March 16, 2018: PGDM students (Batch 2017-19)  of ASM visited Hero MotoCorp to understand the manufacturing process. A brief overview of plan, manufacturing process, CSR activities , etc. were provided to the students before the plant visit. Students also got an opportunity to visit the assembly line and testing track. It was a great learning experience for the students.

ASM Industrial Visit Hero

Industrial Visit to Yamaha

New Delhi, Feb. 28, 2018: PGDM students (Batch 2017-19) of ASM visited Yamaha Motors India Pvt. Ltd. to understand the manufacturing process. Students were initially briefed about the company, plant and its various functions by the officials of the company. Students also did a Q&A round with the officials of the company. They visited the workshop, assembly line, warehouse, research division of Yamaha Surajpur, Noida plant. The visit was guided by the Yamaha officials.

ASM Industrial Visit Yamaha