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MDP on Digital Resources: A Sustainable Tool for SMEs/Entrepreneurs and Researchers

New Delhi, June 25, 2021: On 25th June 2021, ASM organised an online MDP on the topic 'Digital Resources: A sustainable tool for SMEs/Entrepreneurs and Researchers'. Mr. Anuj Kumar (Assistant Professor, ASM Dwarka) was the main speaker of the program, and the participants included corporates working in Ernst and Young, HCL, Export Houses, and SMEs segment, and many academicians from reputed institutes like Bharati Vidyapeeth, JIMS, MIT World Peace University, Amity University, Mulund College of Commerce, and All India Management Association, etc. The key discussions involved the problems and challenges for the SMEs segment, how technology can provide a solution to SMEs, the collaboration between business professionals and academicians, online marketing tools, and research opportunities.

Workshop on Marketing Analytics

New Delhi, June 24, 2021: An Online Workshop on ‘Marketing Analytics’ was conducted on 24th June 2021. The resource person was Ms. Ruchi Malik Gorai. The participants of the Workshop included students as well as faculty. The topics such as Introduction to Marketing Analytics, Sales Modelling using Excel, Warranty Analytics, and Conjoint Analysis were covered in the Workshop. It was a highly engaging and interactive session.

Workshop on Stress Management and Happiness through Mindfulness

New Delhi, June 19, 2021: ASM conducted a one-day Workshop on 'Stress Management and Happiness through Mindfulness' on 19th June 2021. Dr. Chhaya Wadhwa and Dr. Preeti Suryawanshi, faculty at ASM, were the resource persons for the Workshop. It was attended by students, corporates, and academicians from institutions like Banaras Hindu University, Apeejay School of Management, and Guru Nanak Khalsa College-KU.

The Workshop started with a discussion on common causes for stressors in everyday life. The participants were asked to take some stress and mindfulness tests to evaluate their stress levels and mindfulness score. Dr. Chhaya talked about the meaning of these scores and further dwelled on the means to become mindful in everyday life. Dr. Preeti spoke about the reasons for unhappiness and how to achieve happiness in daily life. She further gave tips to practice mindfulness using audio-visual presentations.

Workshop on 'Analytics and Business Modelling using Excel'

New Delhi, June 11, 2021: ASM conducted a one-day Workshop on 'Analytics and Business Modelling using Excel', on 11th June 2021. Dr. Shalini Vermani and Dr. Anchal Gupta, faculty at Apeejay School of Management were the resource persons for the Workshop. More than 15 participants from Government organisations, Universities, other Academic Institutions, and corporates attended the workshop. Participants were from organisations like the Ministry of Statistics, Maharaja Sayajirao University Baroda, Amity University, Noida, Manav Rachna International Institute of Research and Studies, Faridabad, Apeejay College of Fine Arts, Jalandhar, IIHMR, Delhi, and Fusion Equipment Pvt. Ltd., to name a few.

It was a hands-on workshop that covered topics like Data Exploration, Data Visualization, Dashboard, Statistical Analysis Tools, Forecasting, Descriptive, Prescriptive Analytics, and Data Optimization using Solver. The program was highly appreciated by all the participants.

Workshop on Mind Mapping using Xmind

New Delhi, May 8, 2021: ASM conducted an open online workshop on ‘Mind Mapping using Xmind’, on 8th May 2021 via Zoom. The workshop was attended by almost one dozen participants from Corporate, Academia, and students.

Dr. Preeti Suryawanshi, started the four-hour workshop with familiarization of the topic followed by learning about Brain Function and integrating the mind mapping technique. The sessions were embedded with quizzes and activities to engage the participants. The participants showed keen interest in learning the new concept and its application in various fields. The last session was dedicated to learning software for Mind Mapping “Xmind” which gave them a hands-on experience of drawing mind maps which was highly appreciated by the participants.