New Delhi, April 28, 2017: ASM organised a conference on International Business – Emerging Trends, Opportunities & Challenges, which served as an interactive forum to discuss contemporary issues and recent trends in international business. Delegates from various business schools across the country attended the conference and presented their research papers.
The keynote address was delivered by Mr. Rohit Kumar Sharma, Country Manager, Financial Services Sector, IBM India Private Limited, India and Sweden. He highlighted the role of cross culture in managing global teams in International Business. Prof. Anand Nayyar, Professor, KCL Institute of Management and Technology, in his address spoke about the role of internet in managing global businesses.
A conference proceeding in book form bearing an ISBN number was also released on this occasion. The inaugural session was followed by technical sessions wherein the delegates presented their papers on various aspects of International Business like International Business Ethics, FDI, Foreign Exchange, Branding, IPR and Threats & Challenges to Cyber World, etc.