Brand Culture Gully was the 1st event organised in the premises of Apeejay Institute of Mass Communication immediately after the Orientation Program. The whole idea behind organising this event was to motivate students to come up with unique ideas to showcase their talent in various fields, for example: fashion, politics, cultural heritage, etc. It was an exciting opportunity for the students to apply their lateral thinking and gain hands-on experience through practical application.
Great motivation and encouragement was done by the faculty members who acted as mentors to them and guided them to launch their ideas. The experience of sleepless nights, spending days without proper meals, visiting places, etc. prepared them for the industry as well. This surely had been an enthusiastic & learning experience for the students.