A Glance into Business and Financial Journalism

  • Economic journalism is all about economic news and trends
  • It’s all about facts and one has to find the reason behind those facts
  • Print media will grow and continue to be read
Mr Arindam Mukherjee
Editor, Outlook Money Magazine

A peep into Digital World

  • To become global one has to go digital
  • Consistency is the key for everything
  • Key to any successful post in social media is engagement and quality content
Ms Gurnoor Kaur Behl
Founder, House of GKB

Overview of Public Relation

  • PR is now a multi-channel universe which is way more accountable
  • PR creates a relationship between the in-house & the external public
  • It’s not what you say, it’s about how you say
  • If your customer does not understand what you are talking about, then your words won’t affect them
  • Winners create history, losers don’t
Ms Pushpa Nair
Noted Marketing & Communication Professional, Former Director (Strategy), Perfect Relations

The Art of News Presentation

  • The vision and passion to work should be extraordinary
  • Always be a workaholic and be ‘Kaam ka Aadmi’
  • Setting new trends and breaking the stereotype is not being flawed, it is a type of behavioural presentation
  • Stop listening to your comfort zones, be honest to the core and improve your weak sides
  • It’s essential to have guts and start working with dedication and loyalty
  • Pessimism is the biggest hurdle in disguise
Ms Rubika Liyaquat
ABP TV News Anchor

Advertising & Media Planning

  • Things have taken leaps & bounds with the advent of the internet, however, print media still exists
  • 4Ps of Marketing– Programmatic Marketing, Permission Marketing, Performative Marketing and Participative Marketing
  • Functional, personal and collective benefits make a meaningful brand
  • Meaningful brands these days are – Google, Amazon, Uber, Ola, Paytm, Swiggy, Jio, etc. which have made life easy
  • Life is all about attitude, skill and knowledge
  • Success is the perfect blend of effort, luck and time
Mr Mohit Joshi
Managing Director, Havas Media Group (India)