The nuances of news anchoring

  • Importance of reading and presence of mind during anchoring
  • The power of news and contextualizing world events
  • Engaging with audience and maintaining the news ethics
Ms. Hareem Farouqui (Multimedia Producer)
Zee Media Corp Ltd

Formats of writing news and their effectiveness

  • Why news market has evolved to short content
  • Difference between news generators and news aggregators
  • Changes in the habits of the consumptions of news
  • Building data led stories for brands
Twishy Vats (Chief Content Officer)
Inshort

An Insight in the Market & Consumer Research

  • Deriving data points and making sense of data
  • Building strategic communication from data
  • Identifying the right target audience and placing brands in accordance
  • Building data led stories for brands
Soumya Mohanty (Managing Director & Chief Client Officer)
Kantar

The importance of expression and confidence

  • Presence of Mind to build content beyond news
  • Developing a story
  • Identifying human values and building a story surrounding the same
Satyam Suman Jha (Associate Creative Director)
ScoopWhoop

A Deep dive in News and Journalistic Practices

  • The courage of right journalism
  • The reality of ground reporting and rural journalism
  • Universal Human Values to grow in the field of journalism
  • Evolving with the idea of AI
  • Discussed about being an authentic news personality
Upendrra Rai (CMD and Editor in Chief)
Bharat Express News Network