Big Picture of the Media and Entertainment Industry

  • Media and entertainment sector presented a remarkable opportunity for employment
  • The roll out of 5G and technology will further boost the employment and financial opportunity in the sector
  • The sector is embracing innovation in storytelling
  • India’s M&E sector is anticipated to grow at a compound annual growth rate of 13.9 percent
Mr. Vivek Srivastava
Seasoned Advertising and Brand Marketing Professional

Elements of a PR campaign

  • Public Relations and its importance in building the personality of the brand
  • Steps of planning a campaign from ideation to execution
  • Importance of creativity in Public Relations
  • Understanding the audience and key stakeholders
Mr. Nikhil Dey
Executive Director, Adfactors PR & Founder soul2sol

Tokenizing happiness on a blockchain

  • The Blockchain economy
  • Gamification of the blockchain
  • The 6 catalysts of happiness
  • Global Scenario of happiness
Yogi Kochhar – The Global celebrity Happiness Savant
Founder of YOL – YOUR ONE LIFE

Artificial intelligence in Media & Entertainment Industry

  • Data driving the Media and Entertainment Industry
  • Active selection of content done by Audience
  • Data driven storytelling
  • Future trends and prospects in the Media & Entertainment Industry
Mr. Rajinder Singh Banyal
Director at Deloitte

Art of Storytelling

  • Writing for the Visuals
  • Use of lighting and colors for storytelling in Journalism
  • Writing a script for a news feature
Prof. Sanjay Ahirwal
Broadcast Journalist and Dean, School of Journalism & Mass Communication at Apeejay Stya University