
Social Media Consumption
- Consistency is the key to grow on Social Media
- Understand your audience through data
- Build Content that is driven by Data to work and understand Social Media Algorithms
Mr. Gaurav Chaudhary (Technical Guruji)
YouTuber, and Influencer
YouTuber, and Influencer

Art of Anchoring
- Read to be aware with the current happenings
- Build stories on various social and political aspects
- Listen to understand
- Remain calm in situations of crisis
- Understand your responsibilities
Ms. Archana Singh
Celebrated Anchor
Celebrated Anchor

Influence and Trend of Programmatic Advertising
- Programmatic advertising uses automated technology and algorithmic tools for influencing consumer behavior
- Programmatic Advertising can help you reach customers along their entire path to purchase and drive more valuable conversions
- It works on the basis of Machine Learning and AI
- Programmatic Advertising blends creativity and technology in the new marketing era
Mr Rajiv Khurana
Co – Founder UPSWIIT
Co – Founder UPSWIIT

Data Journalism
- Understanding the data and bringing stories from it
- Journalism in the 21st century involves finding, collecting and analyzing data for storytelling, presentation and investigative reporting.
- Narratives and stories supported by data are more credible
- Using data for journalism increases objectivity.
Mr. John Samuel Raja
Co-founder How India Lives
Co-founder How India Lives

Trends in Digital Marketing
- The success story of brands like Zomato, India Today, Nestle, Samsung, McDonald’s, and Maruti Celerio
- Trends in Digital Marketing discussed through current examples
- Influencer Marketing and brands building on the goodwill of influencer discussed
- Omnichannel Marketing used for a better and more diverse reach
Mr. Hemant Mishra
Founder, Managing Director MagicCircle Communications Pvt Ltd
Founder, Managing Director MagicCircle Communications Pvt Ltd