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New Delhi, September 25, 2013: A three-day annual film festival, ‘We Care’, was inaugurated on September 25 at the Apeejay Institute of Mass Communication (AIMC) in New Delhi. ‘We Care’ is an effort to eradicate the stereotypes related to the differently-abled individuals and aims to sensitise students & society at large on various issues associated with the differently-abled people while showcasing their special skills. This is the fifth consecutive year that AIMC has hosted the festival.

Mr. Ajay K. Lal, Jt. Secretary & CEO, National Trust was the Chief Guest on the occasion. Appreciating Apeejay for hosting the event and sensitising the youth towards the cause, he opined, “Disability is a state of mind, and we all have some dependencies”.

The other guests who shared their views on this sensitive topic included Mr. Darain Shahidi, Sports Journalist, IBN7; Dr. Joel Rodney, Dean-Academics, Apeejay Stya University; Mr. Pervaiz Imam, Filmmaker; RJ Ayaz Khalid, Radio City; Mr. Anurag Ranjan Jha, Producer, Radio Dwarka and Dr. Radhika Adholeya.