- Two Years
Management in Mass Communication (PGDM)
Course Overview
The Media and Entertainment business has been regarded as one of India’s development engines. The mediums including television, movies, print, radio, and over-the-top (OTT) have been recording consistent growth while digital media and cross-media content have been expanding at an astounding rate.
The two-year programme – Management in Mass Communication (PGDM) – is a rigorous, industry-led course that prepares students to become leaders with a strategic mindset. The program’s curriculum is highly responsive towards industry needs as it combines the subjects of management courses with the media stream. Students pursuing this course learn the skills for media management as well as content creation to meet the demands of the changing global media environment.
This course lays special emphases on the current technological ecosystem such as Artificial Intelligence, Digital Marketing, and Data Management; thereby opening a plethora of career options for the students.
Career Opportunities
OTT Platforms (Netflix, Amazon, Sony, Hotstar, and others)
Online Entertainment Corporations
Television Channels, Radio Stations, Print & Digital Media Organizations
Celebrity Management Companies
Marketing, Brand Management & Communication Companies
Sports Marketing Giants
Advertising and PR Companies
Theme Parks / Experience Zones
Film Production and Distribution Companies
Theatre Productions
Event and Entertainment Companies
Production Houses
Eligibility Criteria
Bachelor’s degree or equivalent (10+2+3) in any discipline with minimum 50% aggregate marks from a recognised Indian or foreign university. Candidates in their final year of bachelor’s degree are also eligible to apply, provided their aggregate marks up to the most recent examination are 50% or above, and subject to meeting the eligibility criteria and submitting the required proofs.
Application
Aspiring candidates are required to submit the application form (online or offline) by the stipulated date. All the documents mentioned in the application form are to be submitted to the Admissions Office once the admission offer is sent to the candidate.
Admission Procedure
The Institute considers CAT / MAT / XAT / GMAT/ CMAT/ ATMA scores for admission to its PGDM (Mass Communication) programme. Shortlisted candidates will be invited for Personal Interviews at the AIMC campus and possibly at select locations across India.
Final selections are based on the following parameters:
- Previous academic Record
- Common Entrance Test (CET)
- Personal Interview
Admission Offer
After careful evaluation on the aforesaid parameters, the Admission Committee prepares a list of shortlisted candidates to be offered admission.
List of Shortlisted Candidates for AY 2026-27
Scholarships
- The Institute offers merit-based scholarships to select students.
- Merit-cum-means scholarships are also available for the courses.
Contact the admissions office for details and terms & conditions.
Note: Not applicable to students under PIO / GQ / FN category and SAARC Nations
Fee Structure
Management in Mass Communication (PGDM)
| 1st Year | 2nd Year | ||
|---|---|---|---|
| Program Fee Breakdown | |||
| 1st Semester | Rs. 1,50,000/- | 3rd Semester | Rs. 1,50,000/- |
| 2nd Semester | Rs. 1,50,000/- | 4th Semester | Rs. 1,50,000/- |
| 1st Year Total: Rs. 3,00,000/- | 2nd Year Total: Rs. 3,00,000/- | ||
| Total Course Fees (4 Semesters): Rs. 6,00,000/- | |||
| CRC & Alumni Fund* | Rs. 10,000/- | ||
| Refundable Security Deposit (One Time)* | Rs. 10,000/- | ||
| Grand Total: Rs. 6,20,000/- | |||
- All disputes shall be subject to the exclusive jurisdiction of the courts in Delhi only.
- Students shall be obliged to pay the aforementioned fees and/or such fees as may be finally determined by the appropriate authorities or court.
- Refund of Fees: In case of admission withdrawal, the Institute shall refund the collected fee to the student after deducting an amount of Rs 1,000/- as Processing Fee. The last date of withdrawal of admission for the purpose of refund of fees shall be determined as per the AICTE guidelines.
- As part of the programme, each student is provided with a laptop, the cost of which is included in the fee structure. If a student withdraws from the course after receiving the laptop, the cost of the laptop shall be recovered from him/her.
Placements
FAQs
Which media course is best?
The right media course depends largely on the career path a student wants to follow. Some students enjoy journalism and reporting, while others prefer advertising, branding, or digital content. Programmes such as Media Management or PGDM in Mass Communication are useful for students who want to understand both communication and business aspects of the media industry. There are also specialised courses in areas like digital media, content creation, and online journalism that prepare students for modern media careers.
Is Media Management a good career?
Media management is considered a strong career option today because the media and communication sector continues to expand. The rise of digital platforms, OTT services, and online advertising has increased the demand for professionals who understand communication along with business strategy. Career opportunities exist in advertising, public relations, media planning, content strategy, and entertainment management.
What are some of the best colleges for mass media in India?
India has several well-known institutions offering media and communication programmes. Educational rankings by organisations such as India Today and Outlook often feature institutes like:
● Apeejay Institute of Mass Communication
● Symbiosis Institute of Media and Communication
● Symbiosis Centre for Media & Communication
● Jamia Millia Islamia
● Christ University
● Amity University
What is management in mass communication?
Management in mass communication focuses on how media organisations are run and developed. It involves planning, marketing, audience engagement, and strategic decision-making. Professionals working in this area help media organisations adapt to changing technologies and audience behaviour.
What is PGDM in Mass Communication?
A PGDM in Mass Communication is a postgraduate diploma that combines media studies with management education. Unlike traditional journalism programmes, it also covers subjects such as branding, advertising, digital strategy, and marketing. Students usually study media planning, public relations, communication strategy, and emerging technologies used in the industry.
What is the PGDM in Mass Communication at AIMC?
The PGDM in Mass Communication offered by Apeejay Institute of Mass Communication is a two-year programme designed to prepare students for careers in modern media industries. The course combines journalism, digital media, and management subjects. Students gain practical exposure through workshops, projects, internships, and industry interaction. Topics such as digital marketing, OTT platforms, design thinking, and media analytics are also introduced.
Is the PGDM in Mass Communication at AIMC AICTE approved?
Yes. The programme is approved by the All India Council for Technical Education (AICTE).
What is the duration of the PGDM in Mass Communication programme?
Most PGDM programmes in Mass Communication run for two years. The course is usually divided into four semesters and includes classroom learning, projects, and internships.
What is the eligibility criteria for PGDM in Mass Communication?
Applicants generally need a bachelor’s degree from a recognised university with at least 50% marks. Students from arts, commerce, or science backgrounds can apply. Many institutes also consider scores from entrance exams such as CAT, MAT, or CMAT.
Which entrance exams are accepted for PGDM in Mass Communication admission?
Institutes usually accept scores from national management entrance exams such as CAT, MAT, XAT, CMAT, ATMA, or GMAT.
What is the admission process for PGDM in Mass Communication?
The admission process normally begins with submitting an application along with entrance exam scores. Shortlisted candidates may be invited for further evaluation through group discussions or personal interviews before the final selection is made.
What is the total fee for PGDM in Mass Communication at AIMC?
The approximate fee for the PGDM in Mass Communication programme at AIMC is around ₹6 lakh. This typically includes academic resources, campus facilities, and a laptop provided to students.
Does AIMC offer scholarships for PGDM students?
Yes. The institute offers scholarships based on merit as well as financial need. These scholarships aim to support deserving students who require financial assistance.
What subjects are covered in a PGDM in Mass Communication programme?
The curriculum usually includes a mix of communication and management subjects, such as:
● Communication and content creation
● Media industry studies
● Marketing and advertising
● Digital media tools and technology
● Business and management fundamentals
● Media law and research
● Personal and professional development
Does AIMC provide placement support for students?
Yes. AIMC has a dedicated placement cell that assists students in connecting with organisations in the media and communication sector. Graduates have worked with agencies such as Ogilvy, Dentsu, GroupM, Publicis Groupe, Havas Group, and Adfactors PR.
What placement opportunities are available after PGDM in Mass Communication?
Graduates can find opportunities in advertising agencies, digital marketing firms, PR companies, media organisations, and corporate communication departments. With the growth of digital platforms, roles in social media management and content strategy are also increasing.
Does AIMC provide internship opportunities?
Yes. Internships are an important part of the programme. Students often work with media houses, advertising agencies, or digital companies to gain practical experience during the course.
Why should students choose AIMC for PGDM in Mass Communication?
AIMC focuses on combining creative communication skills with business knowledge and digital expertise. The curriculum reflects current industry trends and encourages practical learning through projects, workshops, and industry interaction.
Is AIMC a good institute for mass communication?
AIMC has received recognition in several education rankings, including those by India Today and Outlook. The institute is known for its industry-focused curriculum, experienced faculty, and emphasis on practical training.
What is the scope of PGDM in Mass Communication in India?
What are the career options after PGDM in Mass Communication?
Graduates can explore careers in advertising, public relations, digital marketing, journalism, content creation, brand management, and media planning.
What job roles are available after a media management course?
Common roles include media planner, brand manager, content strategist, PR executive, digital marketing specialist, social media manager, event manager, and corporate communication executive.
Which industries hire mass communication graduates?
Mass communication graduates work across several sectors, including media houses, advertising agencies, PR firms, entertainment companies, corporate organisations, startups, and digital platforms.
What skills are needed for a career in mass communication?
Important skills include communication ability, creativity, storytelling, digital literacy, teamwork, and time management. Analytical thinking and adaptability are also valuable in the fast-changing media industry.
What is the average salary after PGDM in Mass Communication?
Entry-level salaries usually range between ₹6 lakh and ₹10 lakh per year. The exact package depends on the role, company, and the candidate’s skills and experience.
What is the difference between MBA and PGDM in Mass Communication?
An MBA is a broader management degree covering areas such as finance, marketing, and operations. A PGDM in Mass Communication focuses specifically on the media and communication industry while still including management subjects.
Can students from non-media backgrounds apply?
Yes. Students from any academic background can apply as long as they meet the eligibility requirements set by the institute.
What is the future scope of media and communication careers?
The future of media careers looks promising as digital content consumption continues to grow. New technologies such as artificial intelligence, data analytics, and immersive media are also shaping new opportunities.
What are the emerging trends in media and entertainment?
Some major trends include the rise of OTT platforms, short-form video content, influencer marketing, digital advertising, and AI-based content analysis.
What is the difference between journalism and mass communication?
Journalism mainly focuses on reporting news and storytelling. Mass communication is a broader field that includes journalism along with advertising, public relations, media management, and digital communication.
Do I need mathematics for PGDM in Mass Communication?
No. Mathematics is generally not a compulsory subject for admission to most PGDM programmes in mass communication.
Can I work in OTT platforms after this course?
Yes. OTT platforms require professionals for areas such as content strategy, marketing, audience analytics, production coordination, and partnerships.
Which entrance exam is best for media PGDM programmes?
Common entrance exams include CAT, MAT, XAT, and CMAT. The most suitable exam depends on the institutes you plan to apply to and your level of preparation.
What skills are most important for media careers today?
Today’s media professionals benefit from a mix of communication skills, creativity, digital knowledge, and analytical thinking. Familiarity with video editing, design tools, and digital marketing platforms can also be helpful.
How can I start a career in mass communication after graduation?
Students can begin by enrolling in a specialised programme, building a portfolio of work, and gaining experience through internships, campus media activities, or freelance projects.
Is digital media a good career option in India?
Yes. Digital media is one of the fastest-growing career areas due to increasing internet use and the demand for online content. Opportunities exist in content creation, social media management, digital marketing, and media analytics.