Digital Media & Online Journalism

Course Overview

Digital Media is the fastest growing segment of the M&E Industry in India. It is a multifaceted field with aspects of journalism, marketing, designing, and content creation rolled into one. The course of Digital Media and Online Journalism at AIMC is a holistic program intending to create dynamic professionals for this dynamic industry.

Through this course, students will understand the nuances of digital media and its underlining operations. They will be equipped with the skills and knowledge for creating all kinds of content for different online platforms and also understand the means of digitally marketing this content. In this era of digital transformation, the internet has completely changed how people consume news and entertainment. This course will provide students working knowledge for harnessing this momentum.

The program puts emphasis on developing skills for digital journalism, digital filmmaking, internet radio programming, and social media content management. The pedagogy is practical-oriented and students are continuously engaged in live projects and assignments under the supervision of faculty and industry experts. The curriculum has been designed in a way to accommodate the new trends emerging in the field, which ensures that students are ready to kick-start their careers in this fast-paced business.

Digital Media & Online Journalism

Career Opportunities

Digital News Anchor
Social Media Manager
Digital Content Creator
Digital News Editor
SEO & Analytics Specialist
Videographer / Photographer
Graphic Designer
Online Reporter
Content Writer
Multimedia Producer

Eligibility Criteria

Bachelor’s degree or equivalent (10+2+3) in any discipline with minimum 50% aggregate marks from a recognised Indian or foreign university. Candidates in their final year of bachelor’s degree are also eligible to apply, provided their aggregate marks up to the most recent examination are 50% or above, and subject to meeting the eligibility criteria and submitting the required proofs.

Application

Aspiring candidates are required to submit the application form (online or offline) by the stipulated date. All the documents mentioned in the application form are to be submitted to the Admissions Office once the admission offer is sent to the candidate.

Admission Procedure

After careful screening of the eligible applications, candidates are invited for Personal Interviews at the AIMC campus and possibly at select locations across India.

Final selections are based on the following parameters:
1. Previous academic Record
2. Common Entrance Test (CET)
3. Personal Interview

Admission Offer

After careful evaluation on the aforesaid parameters, the Admission Committee prepares a list of shortlisted candidates to be offered admission.

List of Shortlisted Candidates for AY 2025-26

Scholarships
• The Institute offers merit-based scholarships to select students.
• Merit-cum-means scholarships are also available for the courses.

Contact admissions office for details and terms & conditions.
Note: Not applicable to students under PIO / GQ / FN category and SAARC Nations

Fee Structure
Digital Media & Online Journalism

InstalmentFee Structure
1st InstalmentRs. 1,75,000/-
2nd InstalmentRs. 1,15,000/-
Total FeesRs. 2,90,000/-
Refundable Security Deposit (One Time)*Rs. 5,000/-
Grand TotalRs. 2,95,000/-

• All disputes shall be subject to the exclusive jurisdiction of the courts in Delhi only.
• Students shall be obliged to pay the aforementioned fees and/or such fees as may be finally determined by the appropriate authorities or court.
• Refund of Fees: In case of admission withdrawal, the Institute shall refund the collected fee to the student after deducting an amount of Rs 1,000/- as Processing Fee. The last date of withdrawal of admission for the purpose of refund of fees shall be determined as per the AICTE guidelines.

Placements

FAQs

What is the one year full time PG course in Digital Media & Online Journalism at Apeejay Institute of Mass Communication?

It is a comprehensive program designed to prepare students for careers in the digital media and online journalism industry. It focuses on digital journalism, content creation, social media management, digital marketing, and multimedia production. Students gain experience through live projects, workshops, and assignments.

It is a one year program. It is structured to deliver comprehensive training in digital media tools, online journalism, and content creation, integrating both theoretical knowledge and hands-on practical experience. It helps students acquire professional skills, preparing them for immediate employment in the media industry.

Must hold a bachelor’s degree or equivalent (10+2+3) in any discipline from a recognized Indian or foreign university with at least 50% aggregate marks. Final-year students can also apply, provided their academic record up to the most recent exam meets the 50% threshold. This makes the program accessible for media and non-media graduates.

Applicants have to submit an online or offline application form along with supporting documents. Shortlisted candidates may be required to appear for a Common Entrance Test (CET). Personal interviews are conducted at AIMC’s campus or select locations across India.

The total fee for the one-year full-time PG course is ₹2,95,000, which includes a refundable security deposit of ₹5,000. Financial assistance or scholarships may also be available for meritorious/deserving students.

Scholarships are awarded based on merit cum means and overall performance. This initiative supports talented candidates who have financial need and outstanding merit, helping them pursue a career in digital media without financial constraints.

Key subjects include Digital Journalism, Content Writing, Multimedia Production, Social Media Management, Web Analytics, Video Editing, SEO, Online Marketing, Blogging, and Mobile Journalism. Students also engage in live projects, workshops, and practical training sessions.

Absolutely, AIMC emphasizes practical training. Training includes video production, podcasting, content management, social media campaigns, and online reporting. This hands-on approach ensures graduates are not only theoretically proficient but also job-ready, capable of handling the dynamic challenges of digital media and online journalism.

It has state-of-the-art facilities to support digital media students in their learning journey. The campus features high-tech audio-visual studios, video editing suites, computer labs, multimedia production units, and a digital newsroom. Students also have access to professional-grade cameras, sound equipment, green screens, and software for graphic design, video editing, and content creation. They can have hands-on experience of Drone Journalism, MoJo, Mac Studio and Gimbal.

Students are placed in leading media houses, digital agencies, and content platforms to gain professional exposure. AIMC’s strong industry network ensures that internships are relevant, meaningful, and aligned with the student’s career goals. Our students intern with organisations like Inshots, Times Network, Network 18 to name a few.

AIMC maintains strong industry ties with media houses, digital agencies, and content platforms. Placement support is structured to help graduates transition seamlessly from academic learning to professional careers, maximizing their employability in the sector.

Placement opportunities include roles in digital marketing agencies, online news portals, media production houses, content creation firms, and corporate communication departments. Graduates can secure positions such as digital journalist, content writer, social media manager, video editor, multimedia producer, and SEO analyst.

AIMC faculty members have worked with leading news channels, radio stations, and media organizations. Apart from the regular faculty the core faculty includes Mr Shishir Sinha, Associate Editor at The Hindu Business Line, Mr Pradeep Bagchi, Senior Journalist, Mr Mohit Chauhan, Deputy Manager, Editorial & Content, Network 18 and Prof. Pervaiz Alam News Anchor & Producer amongst others.

AIMC stands out as a premier institute for digital media courses due to its industry-focused curriculum, practical training, and modern infrastructure. The institute emphasizes internships, live projects, and portfolio development. With strong industry connections and placement support, the institute provides an ideal environment for aspiring media professionals to build successful career.

AIMC’s one-year full-time PG program equips students with essential skills, practical experience, and industry insights, making it an excellent choice for anyone aiming for a successful career in digital media, online journalism, or content creation.

The program is designed to train students in modern media technologies, online reporting, and digital storytelling. The course combines theory and practical exposure ensuring students gain hands-on experience through workshops, live projects, and internships.

Graduates can pursue roles like digital journalist, content writer, social media manager, video editor, multimedia producer, SEO specialist, online editor, or media strategist. The practical training, industry internships, and skill development offered by AIMC ensure that students are well-prepared to enter the workforce confidently.

Key positions include digital journalist, social media manager, content writer, copywriter, multimedia producer, video editor, SEO analyst, online news editor, and digital content strategist. These roles allow professionals to work in news portals, digital agencies, corporate communications, and entertainment media.

Yes, the program focuses on online reporting, content writing, multimedia storytelling, and social media management. Practical assignments, workshops, and live projects help students build portfolios and develop professional expertise, equipping graduates to produce engaging content, manage digital platforms, and report news effectively.

Graduates find opportunities across a wide range of industries. Key employers include digital marketing agencies, media houses, online news portals, publishing companies, corporate communication departments, advertising firms, content creation platforms, and entertainment media companies.

Competencies include content writing, multimedia production, video editing, photography, social media management, SEO, web analytics, and online reporting. Strong communication, storytelling, and research abilities are essential, along with adaptability to emerging trends and platforms. AIMC’s one-year PG course equips students with these core skills, ensuring they are industry-ready.

Graduates gain expertise in digital reporting, content creation, multimedia production, social media management, SEO, and analytics. Additionally, students build strong research, communication, and critical thinking abilities. AIMC emphasizes hands-on projects and internships, allowing students to apply these skills in real-world professional environments.

The average salary for graduates of AIMC’s one-year PG course in Digital Media & Online Journalism depends on the job role, industry, experience, and location.

The increasing demand for skilled digital journalists, content creators, and multimedia professionals has opened diverse opportunities. AIMC’s one-year PG program equips students with industry-ready skills, practical experience, and professional exposure.

Yes, the curriculum emphasizes practical skills such as content creation, social media management, SEO, multimedia production, and digital analytics. Combined with internships and live projects, this training allows students to seamlessly transition into professional roles.

The scope is expanding rapidly due to increasing Internet penetration, mobile usage, and social media consumption. Online news platforms, digital marketing agencies, corporate communication departments, and media startups are constantly seeking skilled professionals in content creation, digital reporting, multimedia production, and social media management.

Digital media focuses on content creation, reporting, and communication through online platforms, social media, websites, and multimedia channels. It emphasizes real-time reporting, interactivity, analytics, SEO, and multimedia storytelling. Traditional journalism relies on print, radio, and television for news dissemination, following scheduled publishing cycles and linear formats.

The course welcomes graduates from any discipline, provided they meet the minimum eligibility criteria of a bachelor’s degree with at least 50% marks. The curriculum is designed to build foundational knowledge in journalism, content creation, and digital media skills, making it accessible to newcomers.

With rising Internet usage, mobile-first news consumption, and the growth of social media platforms, there is a high demand for skilled digital journalists, content creators, and multimedia professionals. Careers include digital reporting, blogging, video journalism, podcasting, social media management, and content strategy.

AIMC’s program is highly valuable and provides intensive, industry-focused training that combines theory, practical workshops, live projects, and internships. For those seeking to establish careers in digital media, online journalism, content marketing, or multimedia production, this one-year course is perfect.

A PGDM focuses on management, business strategy, marketing, and finance, while PG course specializes in media, journalism, and digital content. The PG course emphasizes practical training, multimedia production, online reporting, social media management, and content creation. While PGDM is broader and management-oriented, the AIMC PG course is industry-specific, targeting careers in digital media and online journalism.

Build a portfolio through internships, freelance reporting, blogs, and social media content creation. Develop skills in video editing, multimedia storytelling, SEO, and digital tools. Networking with industry professionals, attending workshops, and engaging in live projects enhances opportunities. AIMC’s program provides practical training, mentorship, and placement assistance, enabling graduates to establish a strong foundation in digital journalism.

Besides AIMC, a top institute, journalism colleges include premier institutions such as Indian Institute of Mass Communication, AJK Mass Communication Research Centre, and Lady Shri Ram College for Women. Other notable institutions include Delhi School of Journalism, and Vivekananda Institute of Professional Studies.

The program is designed for both fresh graduates and working professionals from any discipline. Practical workshops, live projects, and mentorship ensure students gain hands-on skills even without prior media experience. This makes the course accessible and career-oriented.

These include Digital Marketing Manager, Social Media Strategist, Multimedia Producer, Video Editor, Digital Content Director, SEO Specialist, Online Editor, and Digital Journalist. With experience and advanced skills, professionals can progress to senior roles such as Content Head, Media Strategist, or Digital Communications Manager, commanding higher salaries.

Yes, digital journalism is a highly promising career option in India. AIMC’s one-year PG course in Digital Media & Online Journalism provides practical training, live projects, and industry exposure, preparing graduates for high-demand roles. The dynamic and evolving nature of digital journalism makes it a sustainable and rewarding career choice.

Trends include mobile-first reporting, live streaming, podcasting, AI-assisted content creation, data journalism, immersive storytelling with AR/VR, video-based news, social media integration, and influencer-led campaigns. AIMC’s course incorporates these trends into its curriculum, training students, ensuring graduates remain updated and competitive in an evolving media landscape.

Students gain practical experience through projects and internships, building portfolios relevant to marketing and branding. This flexibility allows graduates to pursue careers in social media marketing, content strategy, email marketing, digital campaigns, or brand communications while leveraging their digital media expertise.