- One Year Full Time Post Graduate Course
Corporate Communication & Event Management
Course Overview
Corporate Communication, Public Relations, and Event Management offer dynamic career paths for individuals who are creative, strategic, and passionate about building strong brand relationships and impactful audience engagement. The one-year course provides a deep dive into this world with an aim to create professionals with strong strategic thinking abilities, acumen with words, and an aptitude for crisis management.
The program examines the professions’ history and current trends to understand how brands, over the years, have built and maintained relationships with all their stakeholders. During this course, students are engaged in a multitude of assignments, both live and academic, to develop their skills in public relations and event management. Students are immersed in critical thinking, analysis, and writing opportunities to further their understanding of major concepts and theories related to the field.
With a high number of industry interactions, students get to organize various events, mock press conferences, etc. to gain practical exposure. Students also learn strategic and creative communication strategies to solve organisational problems and capitalise on business opportunities with key audiences in this highly interactive programme.
Career Opportunities
Eligibility Criteria
Application
Admission Procedure
After careful screening of the eligible applications, candidates are invited for Personal Interviews at the AIMC campus and possibly at select locations across India.
Final selections are based on the following parameters:
1. Previous academic Record
2. Common Entrance Test (CET)
3. Personal Interview
Admission Offer
After careful evaluation on the aforesaid parameters, the Admission Committee prepares a list of shortlisted candidates to be offered admission.
List of Shortlisted Candidates for AY 2025-26
Scholarships
• The Institute offers merit-based scholarships to select students.
• Merit-cum-means scholarships are also available for the courses.
Contact admissions office for details and terms & conditions.
Note: Not applicable to students under PIO / GQ / FN category and SAARC Nations
Fee Structure
Corporate Communication & Event Management
| Instalment | Fee Structure |
|---|---|
| 1st Instalment | Rs. 1,75,000/- |
| 2nd Instalment | Rs. 1,15,000/- |
| Total Fees | Rs. 2,90,000/- |
| Refundable Security Deposit (One Time)* | Rs. 5,000/- |
| Grand Total | Rs. 2,95,000/- |
• All disputes shall be subject to the exclusive jurisdiction of the courts in Delhi only.
• Students shall be obliged to pay the aforementioned fees and/or such fees as may be finally determined by the appropriate authorities or court.
• Refund of Fees: In case of admission withdrawal, the Institute shall refund the collected fee to the student after deducting an amount of Rs 1,000/- as Processing Fee. The last date of withdrawal of admission for the purpose of refund of fees shall be determined as per the AICTE guidelines.
Placements
FAQs
What is the one year full time PG course in Corporate Communication & Event Management at Apeejay Institute of Mass Communication?
The specialized program builds expertise in public relations, corporate communication strategies, media handling, and event planning. It blends theoretical knowledge with practical exposure with industry-oriented curriculum and hands-on learning to develop communication skills, branding strategies, and event execution capabilities.
What is the duration of the PG course in Corporate Communication & Event Management at AIMC?
It is structured as a full-time intensive one year program designed to provide comprehensive knowledge and practical exposure. It includes classroom learning, workshops, live projects, and industry interactions ensuring students quickly gain relevant skills, and enter the professional world with industry readiness.
What is the eligibility criteria for this course at Apeejay Institute of Mass Communication?
Candidates must have a bachelor’s degree in any discipline from a recognized university. Strong communication skills, creativity, and interest in media, PR, and event planning are preferred. This eligibility ensures diverse learning preparing students for careers in corporate communication and event management.
What is the admission process at AIMC for Corporate Communication & Event Management courses?
Submit an application form followed by a selection procedure. Shortlisted candidates may be required to appear for a personal interview. AIMC ensures a transparent and merit-based selection system.
What is the total fee for the one year full time PG course in Corporate Communication & Event Management at Apeejay Institute of Mass Communication?
The total fee for the duration is approximately ₹2.9 lakh, with a ₹5,000 refundable deposit, making the total payable around ₹2.95 lakh.
Does AIMC offer scholarships for Corporate Communication & Event Management students?
Yes, it offers scholarships and financial assistance to deserving students that are typically based on merit cum means and academic performance.
What subjects are covered in the Corporate Communication & Event Management course at AIMC?
Emerging technologies like AI and media psychology are introduced and program covers Communication and Public Relations, Marketing and Branding, and Event Management. Students also learn Digital Media, Research and Analytics, and strategic thinking. The course emphasizes Practical Training through internships and live projects.
Does Apeejay Institute of Mass Communication provide practical training in public relations and event management?
Yes, students participate in live projects, workshops, case studies, and industry assignments that simulate real-world scenarios. Practical exposure ensures that students are industry-ready and confident in applying their skills after completing the course.
What facilities are available at AIMC for corporate communication and event management students?
It has well-equipped classrooms, media labs, seminar halls, and access to digital tools for content creation and communication. Workshops, guest lectures, and industry interactions to enhance practical knowledge are organized ensuring learners gain both technical and practical skills required for successful careers in the industry.
Does Apeejay Institute of Mass Communication offer internships during the course?
The internships provide real-world exposure. AIMC ensures that students are well-prepared for the industry by integrating internships into the learning process. Students intern with top and international PR Agencies including Burson PR, Adfactors PR, First Partners amongst others.
Does AIMC provide placement support after this course?
Yes, the institute has a strong placement cell that assists students with job opportunities, interview preparation, and career guidance. Through industry connections and campus recruitment drives, AIMC helps students secure positions in reputed organizations such as Edelman, Weber Shandwick, Burson, First Partners, Ogilvy, and HT Media.
What are the placement opportunities at Apeejay Institute of Mass Communication for event management students?
AIMC’s industry connections and practical training enhance employability. Graduates can find roles in event management companies, corporate firms, PR agencies, and media organizations. Positions like event coordinator, event manager, PR executive, and communication specialist are commonly offered.
Who are the faculty members at AIMC for Corporate Communication & Event Management?
The faculty bring years of practical exposure and guide students through theoretical concepts, case studies, and live projects, ensuring a balanced learning experience. Some of the industry professionals include Ms Sunila Dhar, Brand Management Specialist, Ms Pushpa Nair, PR and Event Marketing expert to name a few.
Why should I choose Apeejay Institute of Mass Communication for corporate communication and event management courses?
It combines classroom learning with workshops, live projects, and internships for hands-on exposure. The institute has strong industry connections, modern facilities, and a dedicated placement cell that enhances career opportunities. AIMC provides a holistic learning environment, preparing students for successful professional careers in the sector.
Is AIMC a good institute for corporate communication and event management?
It is a leading institute for corporate communication and event management. From the one year full-time PG course, students benefit from expert faculty, workshops, live projects, and internships. Emphasis on skill development, creativity, and professional readiness makes AIMC an excellent choice for aspiring communication and event management professionals.
What is a one year full time PG course in Corporate Communication & Event Management?
The course is designed to train students in public relations, corporate communication, and event management. Students learn media handling, branding, PR campaigns, and event planning strategies.
What are the career options after one year full time PG course in Corporate Communication & Event Management?
Graduates can work as PR executives, corporate communication specialists, event coordinators, brand managers, media relations officers, or content strategists. Career growth prospects are strong due to rising demand for skilled communication professionals.
What job roles can I get after completing a corporate communication and event management course?
Graduates can pursue multiple job roles, including PR executive, media coordinator, corporate communication officer, event manager, brand manager, and marketing communications specialist. They can also work as social media managers, content strategists, or event planners in corporate firms, PR agencies, NGOs, or media houses.
Can I become a PR executive or event manager after this course?
Absolutely, AIMC prepares students to become PR executives or event managers. Graduates are equipped to handle corporate communication strategies, organize events, and execute PR campaigns, making them industry-ready.
Which industries hire Corporate Communication & Event Management graduates?
Key sectors include corporate houses, media and broadcasting, PR agencies, advertising firms, event management companies, hospitality, fashion, and entertainment industries. Additionally, NGOs, government organizations, and educational institutions hire communication professionals for PR and event planning roles.
What skills are required for a career in corporate communication and event management?
It requires strong communication and interpersonal skills, creativity, organizational abilities, and strategic thinking. Professionals must be adept at media relations, crisis management, branding, and stakeholder engagement. Event management roles demand attention to detail, multitasking, budgeting skills, and project coordination. Knowledge of digital marketing, content creation, social media strategies, emotional intelligence, problem-solving, and teamwork are also critical.
What skills will I gain from a corporate communication and event management course?
Students are equipped with essential skills such as public relations, media handling, corporate branding, and strategic communication. They also gain practical expertise in event planning, execution, budgeting, and stakeholder management.
What is the average salary after one year full time PG course in Corporate Communication & Event Management?
The average salary varies depending on the role and industry. Entry-level positions such as PR executive, event coordinator, or media assistant typically offer salaries ranging from ₹3.5 lakh to ₹6 lakh per annum.
Is Corporate Communication & Event Management a good career choice in India?
With the rise of corporate branding, media-driven campaigns, and organized events, skilled professionals are in high demand. The sector offers opportunities in diverse industries including corporate, media, entertainment, and hospitality. Career growth and competitive salaries make it a viable option for those interested in communication, creativity, and event management.
Can I work in PR agencies or event management companies after this course?
Yes, the course provides practical training, internships, and industry exposure, enabling graduates to handle media campaigns, corporate events, branding strategies, and public relations projects. Skills like stakeholder communication, event planning, crisis management, and social media handling prepare students for diverse professional roles. This makes AIMC graduates highly employable pan India.
What is the scope of corporate communication and event management in India?
Corporate communication is vital for reputation management, stakeholder engagement, and digital outreach, creating demand. The event management industry is valued at around ₹95,000-₹1,05,000 crore in 2026 with 12-14% annual growth. Corporate events, product launches, conferences, and MICE drive much of this growth, alongside weddings and entertainment events.
What is the difference between corporate communication, public relations, and event management?
Corporate communication focuses on managing a company’s internal and external communication, building brand image, and maintaining stakeholder relationships; it is strategic. Public relations (PR) deals with shaping public perception through media engagement, press releases, and reputation management; it is about media influence. Event management involves planning, organizing, and executing events such as conferences, product launches, and corporate gatherings; it is operational.
Can students from non-media backgrounds apply for this course?
The program welcomes graduates from diverse academic streams, including arts, commerce, science, and business. This inclusive approach at AIMC ensures that motivated students from any background can gain industry-relevant expertise and pursue careers in corporate communication, public relations, and event management sectors.
What is the future scope of PR and event management careers?
The scope is robust and growing. PR professionals are needed for media relations, corporate reputation management, and crisis communication. Event management experts plan and execute conferences, corporate events, and marketing activations. Professionals with strong communication and event skills have abundant career opportunities.
Is a one year full time PG course in corporate communication and event management worth it?
Yes, it is highly valuable for career-focused students. The program equips students with skills in PR, corporate communication, event planning, branding, and media handling. The course offers focused, industry-relevant training that enhances employability, allows early career entry.
What is the difference between PGDM and a one year full time PG course in Corporate Communication?
A PGDM is typically a two-year program focusing on broad management principles, including marketing, finance, and HR; it provides a generalized management education. The one-year full-time PG course in Corporate Communication at AIMC is a specialized program focusing on public relations, corporate communication, media handling, and event management.
How to start a career in event management after graduation?
After graduation, enroll in a specialized course like the one-year PG program at AIMC. Building skills in project planning, budgeting, stakeholder management, and creativity will enhance employability. Networking with industry professionals, attending workshops, and creating a portfolio of organized events is helpful.
Which is the best college for event management courses in Delhi-NCR?
In Delhi, AIMC is often considered the top choice due to its comprehensive programs that combine management skills with hands-on practical exposure. Other institutes include NAEMD, Noida, offering MBA and PG Diploma programs; NIEM, Delhi, is for PG Diploma in Event Management; and NDIEM, Delhi, provides MBA and PG Diploma courses.
Do I need prior experience to join a corporate communication course?
The program is designed for fresh graduates as well as professionals from any background who wish to enter the fields of PR, corporate communication, and event management. The curriculum provides foundational knowledge, practical training, and industry exposure to help students acquire the necessary skills.
What are the highest paying jobs in corporate communication and PR?
It include roles like Corporate Communications Manager, PR Director, Brand Manager, Media Relations Head, Event Director, and Marketing Communications Specialist. Senior positions in multinational corporations, top PR agencies, or media organizations offer high salaries. Digital communication, crisis management, and strategic branding skills further enhance earning potential.
Is event management a good career option in India?
The sector offers diverse opportunities in corporate firms, PR agencies, hospitality, and entertainment industries. Event management professionals with skills in planning, budgeting, execution, and stakeholder coordination are highly sought after.
What are the latest trends in corporate communication and event management?
These include digital integration, virtual and hybrid events, influencer marketing, social media-driven PR, and experiential branding. Data-driven communication strategies, content personalization, and sustainability-focused events are gaining importance. Corporate storytelling, crisis management planning, and interactive digital campaigns are now key for brand engagement.
Can I switch to digital marketing after studying corporate communication?
Knowledge of media handling, content creation, branding, PR campaigns, and social media strategies can be applied in digital marketing roles. Understanding audience engagement, communication strategies, and analytics allows corporate communication professionals to transition smoothly into digital marketing careers. Certifications in SEO, PPC, or digital tools can further enhance prospects in this fast-growing industry.