Course Objective: This course allows students to gain an understanding of the strategic management of Public Relations and Event Management by examining the professions’ history and current trends. Students will be immersed in critical thinking, analysis, and writing opportunities to further their understanding of major concepts and theories related to Public Relations and Event Management trends and initiatives. Students will learn strategic and creative communication strategies to solve organisational problems or capitalise on business opportunities with key audiences in this highly interactive programme.

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Eligibility: Bachelor’s degree or equivalent from a recognized university. Those appearing in their final year are also eligible to apply.

Individuals with writing prowess, imaginative flair, strong communication abilities, or an interest in event planning will be given preference.

Internship: 8 Weeks

Fees: Rs. 2,70,000/- (Payable in 2 installments)

Rs. 5000/- Caution Money (Refundable after the Completion of the Course)

APPLY ONLINE  APPLY OFFLINE

Core Faculty

Prof. Ashok Ogra

Prof. Sajal Mukherjee

Prof. Naveen Gautam

Prof. Sanjay Ahirwal

Prof. Ankit Kumar Malyan

Prof. Mudita Raj

Ms. Pushpa Nair

Ms. Sunila Dhar

Prof. Pervaiz Alam

Dr R Sreedher

Mr. Om Prakash

Dr Atulit K Saxena

Vikram Srivastava

Visiting Faculty

Publications

Emerging Media Scene in India

Creativity in Communication

Political Advertising in India

News Anchoring & Function of News Room

Art of News Anchoring

Art of Radio Jockeying

Introduction to World of Advertising

Career Opportunities & Skill Sets in Event Management

Advertising & Media Planning

Overview of Public Relation

A peep into Digital World

A Glance into Business and Financial Journalism

Professors of Media School get a panoramic view of Data Journalism

Media Chaupal 2020

Best Education Event of the Year Award

Best Education Event of the Year Award

spandan filmv festival

Spandan Film Festival

Praxis 2019

PRAXIS 2019

Praxis 2019

PRAXIS 2019

Brand Culture Gully 2019

Brand Culture Gully 2019

Brand Culture Gully 2019

Brand Culture Gully 2019

Future Brand Campus Briefing

Future Brand Campus Briefing

Future Brand Campus Briefing

Future Brand Campus Briefing

Weber Shandwick at AIMC

Campaign Planning at AIMC.

Campaign Planning at AIMC.

Campaign Planning at AIMC.

Campaign Planning at AIMC.

AIMC Webinar Series 2020

Apeejay Webinar Series: 2020-21

International We Care Film Festival 2021 (12th Edition)

Five Most Popular Career Choices after Mass Communication

WHAT IT TAKES TO BE A GOOD JOURNALIST?

What makes a skilled orator?

Teachers Day

Brand Cultural Gully

Students visit to NDTV

Prof. Ashok Ogra

Prof. Sajal Mukherjee

Dr. Anirban Chaudhuri

Prof. Naveen Gautam

Dr Pranati Paheli

Prof. Sanjay Ahirwal

Prof. Ankit Kumar Malyan

Prof. Mudita Raj

Mr. Pankaj Saxena

Prof. Sukriti Arora

Ms. Pushpa Nair

Ms. Juhi Kaul

Ms. Sunila Dhar

Prof. Pervaiz Alam

Dr R Sreedher

Mr. Om Prakash

Mr. Mukesh Chandra Bamrara

Mr. Harender Singh

Mr. Sunil Kumar Verma

Dr. Robert C. Chandler

Aparna Sanyal

Nikhil Nehru

Satyakki Bhattacharjee

Satya Prakash

Sudha Singh

Sujata Soni Bali

Dr Atulit K Saxena

Vikram Srivastava

Mr. Aritra Mukherjee

Mr. Dipanker Saxena

Future Brand Campus Briefing

Campaign Planning at AIMC

Brand Culture Gully 2019

PRAXIS 2019

‘Media Chaupal’ 2019

We Care Film Festival

Media Chaupal

International Film Festival ‘We Care 2013’ (A Student Driven Event)

Event Management – Special Assignments undertaken by the students

ADVERTISING / PR CAMPAIGNS:

Competition 2018 on the issue of ‘Disability’

Short Films

Student’s Visit Zee News

Sports Day

International We Care Film Festival 2022 (13th Edition)

Christmas Celebrations

Art of Storytelling

Artificial intelligence in Media & Entertainment Industry

Tokenizing happiness on a blockchain

Elements of a PR campaign

Big Picture of the Media and Entertainment Industry

Trends in Digital Marketing

Data Journalism

Influence and Trend of Programmatic Advertising

Art of Anchoring

A fascinating trip to Jaisalmer

AIMC’s First Ever Music Video Launch – Lakshay Toh Pana Hai

Dr. Khurshid Anwar

Annual Showcase of Brand Case Study

6 Ways to Choose the Best Mass Communication College for Your PG Diploma

Radio Journalist or Radio Jockey: Know the Difference

Students of AIMC attended the South Story JLN stadium

A Deep dive in News and Journalistic Practices

The importance of expression and confidence

An Insight in the Market & Consumer Research

Formats of writing news and their effectiveness

Special Lectures & Workshops

Rajkumar Jha

Consultant Strategic Communication Planner, Ogilvy and Mather

Atulit Saxena

President, Brands - Future brands

Lavang A Khare

Senior Vice President, Adfactor PR

Raman Raheja

Sports Fan, Sports Evangelist, MD - Sports Flashes

Amit Handa

Former Vice President, Ogilvy One

Sujata Soni Bali

Founder Director Miran Production

Nikhil Dey

Vice Chair, Weber Shandwick PR

Mohit Joshi

Managing Director, Havas Media Group India

Tuhina Pandey

Head, Global Corporate Communication & Public Affairs, Tech Mahindra

Natasha Kukreja

Wedding Planner

Sudha Singh

Executive President, Oglvy PR

Dilip Yadav

Vice President, Weber Shandwick

Ankur Kalra

Shashank Gupta

Director, Brandwidth Events

Kulpreet Kaur

CEO, Impact PR

Chetan Vohra

Founder & MD, Line Communication

Career Options

Public Information Officers Lifestyle Event Planner Crisis Comm Specialists
Public Relations Executives Corp. Comm. Executives Wedding Planners
Celebrity Management Public Affairs Executives Digital Media Executives
Corporate Event Planners Campaign Managers Fashion Event Coordinator

Event and PR Firms where our students are placed:

Option of Direct Entry in MA 2nd Year from UGC Recognised Apeejay Stya University, Gurugram

After successfully completing the above Post Graduate Diploma, students are fully qualified to join the industry and start their career. However, those of you who want to opt for higher studies, are eligible for direct admission in 2nd year of MA in Journalism & Mass Communication in UGC recognised Apeejay Stya University, Gurugram – India’s first liberal arts and Meta University.
Click Here to see Detailed Course Structure