- One Year Full Time Post Graduate Course
Advertising & Marketing Communication
Course Overview
The world of advertising is vast and dynamic, intertwined with multiple marketing communication channels to create persuasive messages. The one-year specialized course in Advertising & Marketing Communication offers a thorough understanding of the industry while developing essential skills through practical learning.
Taught by seasoned academicians and industry professionals, the course includes application-based modules, research projects, and workshops to provide holistic knowledge of advertising and marketing communication. Students stay updated with industry trends, ensuring career readiness in this ever-evolving field.
With a strong focus on projects and practical assessments, the programme aligns learning outcomes with industry needs across creative, media planning, client servicing, and account management domains. Students emerge equipped with the creative and analytical tools required for a successful career in advertising.
Career Opportunities
Eligibility Criteria
Application
Admission Procedure
After careful screening of the eligible applications, candidates are invited for Personal Interviews at the AIMC campus and possibly at select locations across India.
Final selections are based on the following parameters:
1. Previous academic Record
2. Common Entrance Test (CET)
3. Personal Interview
Admission Offer
After careful evaluation on the aforesaid parameters, the Admission Committee prepares a list of shortlisted candidates to be offered admission.
List of Shortlisted Candidates for AY 2025-26
Scholarships
• The Institute offers merit-based scholarships to select students.
• Merit-cum-means scholarships are also available for the courses.
Contact admissions office for details and terms & conditions.
Note: Not applicable to students under PIO / GQ / FN category and SAARC Nations
Fee Structure
Advertising & Marketing Communication
| Instalment | Fee Structure |
|---|---|
| 1st Instalment | Rs. 1,75,000/- |
| 2nd Instalment | Rs. 1,15,000/- |
| Total Fees | Rs. 2,90,000/- |
| Refundable Security Deposit (One Time)* | Rs. 5,000/- |
| Grand Total | Rs. 2,95,000/- |
• All disputes shall be subject to the exclusive jurisdiction of the courts in Delhi only.
• Students shall be obliged to pay the aforementioned fees and/or such fees as may be finally determined by the appropriate authorities or court.
• Refund of Fees: In case of admission withdrawal, the Institute shall refund the collected fee to the student after deducting an amount of Rs 1,000/- as Processing Fee. The last date of withdrawal of admission for the purpose of refund of fees shall be determined as per the AICTE guidelines.
Placements
FAQs
What is the one-year full-time PG in Advertising & Marketing Communication at Apeejay Institute of Mass Communication?
The one-year full-time PG Course in Advertising & Marketing Communication at Apeejay Institute of Mass Communication (AIMC) is a specialised program that trains students in advertising, branding, media planning, and digital marketing. It combines theoretical knowledge with practical industry exposure to prepare students for careers in media and marketing industry. The course is AICTE-approved and ensures the delivery of theoretical knowledge and practical concepts.
What is the duration of the full-time PG in Advertising & Marketing Communication at AIMC?
The duration of the course is one year (full-time), divided into 2 academic semesters, projects, and practical training modules.
What is the eligibility criteria for this course at Apeejay Institute of Mass Communication?
Candidates must have a bachelor’s degree in any stream with at least 50% marks from a recognized university. Final-year students can also apply. An interest in advertising and marketing is an added advantage.
What is the admission process at AIMC for Advertising & Marketing Communication courses?
The admission process at AIMC for Advertising & Marketing Communication courses involves multiple stages to assess candidates comprehensively. Applicants must first submit an application form. Shortlisted candidates are then invited for a personal interview. Final selection is based on overall performance in the interview. This structured admission process ensures that students with passion and potential in journalism and media production are selected.
What is the total fee for the PG one year full time PG in Advertising & Marketing Communication at Apeejay Institute of Mass Communication?
The total fee for the one year PG course in Advertising & Marketing Communication at Apeejay Institute of Mass Communication is approximately ₹2,90,000 for the full course. In addition, students need to pay a refundable security deposit of around ₹5,000. The fee covers academic instruction, practical training, and access to media facilities such as studios and labs.
Does AIMC offer scholarships for Advertising & Marketing Communication students?
Yes, AIMC offers scholarships to deserving students based on merit and financial need. These scholarships help reduce the financial burden and encourage talented students to pursue a career in advertising and marketing communication.
What subjects are covered in the Advertising & Marketing Communication course at AIMC?
The curriculum is designed to cover both traditional and digital aspects of marketing. Key subjects include:
● Advertising principles and strategy
● Brand management and positioning
● Media planning and buying
● Digital marketing and social media strategy
● Consumer behavior and market research
● Copywriting and creative communication
● Integrated marketing communication
Does Apeejay Institute of Mass Communication provide practical training in advertising and marketing?
Students actively work on live projects, develop campaigns, attend workshops, and interact with industry professionals. An important component of this training is the Portfolio Project: Brand Case Study. In this project, students select a brand and conduct an in-depth analysis of its identity, target audience, and market positioning. Based on their findings, they propose creative strategies or campaign ideas to enhance the brand’s performance and engagement.
What facilities are available at AIMC for advertising and media students?
These include fully equipped media and computer labs, along with access to industry-standard design and editing software. Students also benefit from a well-stocked library featuring books, journals, and digital resources for research and study. The institute provides seminar halls for guest lectures and workshops.
Does Apeejay Institute of Mass Communication offer internships during the course?
Yes, students are encouraged to undertake internships with advertising agencies, media organizations, and corporate firms. These internships provide valuable industry exposure, practical experience, and networking opportunities. Often these internships turn into jobs or PPOs.
Does AIMC provide placement support after this one year full time PG?
Yes, AIMC offers dedicated placement support, including resume building, interview preparation, portfolio development, and campus recruitment drives. Some of the reputed agencies include Ogilvy, Dentsu, GroupM, Publicis Groupe, Havas Group, Leo Burnett (creative advertising and brand building), along with reputed firms like Communique (integrated marketing and brand communication).
What are the placement opportunities at Apeejay Institute of Mass Communication for advertising students?
Graduates have diverse placement opportunities across leading agencies and organisations in the media and marketing industry. They can work in advertising agencies, digital marketing firms, media houses, PR agencies, and corporate marketing departments, taking up both creative and strategic roles. Students can also work with digital-first firms like WATConsult and Webchutney.
Who are the faculty members at AIMC for Advertising & Marketing Communication?
The faculty at AIMC includes experienced academicians and industry professionals who bring practical insights into the classroom. Guest lectures by industry experts further enhance learning by exposing students to current trends and practices. Some of the key industry professionals teaching include, Mr Siddharth Dutt, senior advertising professional, Mr Anshul Sharma, Award winning Advertising professional – Mr Rohit Shaw, Senior Vice President for Havas Media Network& Arena Media amongst others.
Why should I choose Apeejay Institute of Mass Communication for advertising courses?
You should choose AIMC because of its industry-focused curriculum, experienced faculty, practical learning approach, strong industry connections, and placement support. The course is designed to make students job-ready within a year.
Is AIMC a good institute for advertising and marketing communication?
Yes, AIMC is considered a good institute for advertising and marketing communication, especially for students seeking practical exposure. It offers industry-oriented courses, modern facilities, and experienced faculty. The focus on hands-on training and internships helps students develop real-world skills. While it may not be as old as some government institutes, it provides strong professional training. For students aiming to enter television, radio, or digital media, AIMC is a reliable option in Delhi NCR.
What is a one year full time PG in Advertising & Marketing Communication?
It is a professional postgraduate program that focuses on developing skills in advertising, branding, marketing strategies, and digital communication. The course is designed to prepare students for fast-paced roles in the marketing and media industry.
What are the career options after one year full time PG in Advertising & Marketing Communication?
After graduating, students can explore a wide range of dynamic career opportunities across the media and marketing industry. The programme is designed to be highly practical and industry-oriented, equipping students with both creative and analytical skills through live projects, workshops, and application-based learning.
What job roles can I get after completing an advertising and marketing course?
Graduates can work in entry roles like brand manager, copywriter, client servicing/account executive, media planner and buyer, digital marketing executive, market research analyst, and visualizer/graphic designer. Students can pursue roles like creative supervisors, account planners, illustrators, and digital media specialists, reflecting the wide scope of the advertising and marketing ecosystem.
Can I become a brand manager or copywriter after this course?
Yes, with the right training, skill set and experience, you can become a brand manager or copywriter. Entry-level roles may lead to these positions as you gain industry experience.
Which industries hire Advertising & Marketing Communication graduates?
Graduates are hired across industries such as advertising agencies, media companies, e-commerce platforms, FMCG brands, startups, and corporate marketing departments.
What skills are required for a career in advertising and marketing?
Essential skills include creativity, communication, analytical thinking, problem-solving, digital marketing expertise, and strategic planning abilities.
What skills will I gain from an advertising and marketing communication course?
Students develop skills and in-depth knowledge of branding, storytelling, campaign creation, digital marketing tools, data analysis, consumer insights, and media strategy, making you industry-ready.
What is the average salary after one year full time PG in Advertising & Marketing Communication?
Fresh graduates can expect an average starting salary of ₹4–8 LPA, which can increase significantly with experience, skills, and specialisation in areas like digital marketing or brand management.
Is Advertising & Marketing Communication a good career choice in India?
Advertising and marketing communication is a high-growth career field in India, driven by the rapid rise of digital platforms. Digital advertising now accounts for nearly 44–49% of total ad spend and is growing at around 20% annually, surpassing traditional media. With over 800 million internet users and increasing investments from sectors like FMCG, e-commerce, and fintech, the demand for skilled marketing professionals continues to rise. This makes it a promising and future-ready career option with strong job and salary growth.
Can I work in digital marketing or advertising agencies after this course?
Yes, the course prepares students to work in digital marketing agencies, advertising firms, PR agencies, and corporate marketing teams, making it highly versatile.
What is the scope of advertising and marketing communication in India?
The growth of social media is increasing competition among brands to capture consumer attention. As businesses continue to shift online and invest in content-driven and data-led strategies, there is a rising demand for skilled professionals across areas like digital marketing, brand management, media planning, content creation, and market research. This makes the field dynamic, versatile, and full of opportunities across industries.
What is the difference between advertising, marketing, and public relations?
Advertising focuses on paid promotions and campaigns to directly promote products or services through media channels. Marketing is a broader concept that involves overall strategies to promote, position, and sell products, including research, branding, pricing, and distribution. Public Relations (PR) focuses on building and maintaining a positive brand image by managing communication and relationships with the public, media, and stakeholders.
Can students from non-commerce or non-media backgrounds apply for this course?
Yes, the course is open to students from all academic backgrounds, making it accessible to anyone interested in advertising and marketing.
What is the future scope of advertising and digital marketing careers?
The future scope is very strong, with increasing demand for professionals skilled in digital marketing, content creation, data analytics, and brand management.
Is a one year full time PG in advertising and marketing worth it?
Yes, it is a valuable investment if you want to quickly enter the advertising and marketing industry with practical skills and industry exposure.
What is the difference between PGDM and one year full time PG in Advertising & Marketing Communication?
A PGDM is a broad management program covering multiple business areas, while this PG Course focuses specifically on advertising, branding, and communication skills.
How to start a career in advertising after graduation?
You can start by enrolling in a specialized PG course, building a creative portfolio, gaining internship experience, and networking with industry professionals.
Which is the best college for advertising courses in Delhi NCR?
AIMC is known for its industry-oriented training and practical learning approach. The Indian Institute of Mass Communication is regarded as one of the premier institutions for advertising and mass communication in the Delhi NCR region. Delhi School of Communication also offers a specialised curriculum in integrated marketing communication, combining advertising, marketing, and public relations.
Do I need prior experience to join an advertising course?
No, prior experience is not required, as the course is designed for beginners as well as fresh graduates.
What are the highest paying jobs in advertising and marketing?
In 2025–2026, some of the highest-paying entry-level roles in advertising and marketing in India are in areas such as performance marketing, product marketing, and brand management. Roles that offer higher starting salaries are usually those that directly impact business growth and revenue. An emerging and highly lucrative area is AI-driven marketing. Overall, roles that combine creativity with data, technology, and measurable outcomes tend to offer the highest earning potential at the entry level.
Is digital marketing a good career option in India?
Yes, digital marketing is one of the most in-demand and fastest-growing career options in India, offering excellent growth opportunities.
What are the latest trends in advertising and marketing communication?
Key trends include AI-driven marketing, influencer marketing, video content, personalised advertising, and social media campaigns.
Can I switch to digital marketing after studying advertising?
Yes, advertising and digital marketing are closely connected, allowing an easy transition into digital marketing roles such as SEO, social media, and performance marketing.