Overview of Public Relation

  • PR is now a multi-channel universe which is way more accountable
  • PR creates a relationship between the in-house & the external public
  • It’s not what you say, it’s about how you say
  • If your customer does not understand what you are talking about, then your words won’t affect them
  • Winners create history, losers don’t
Ms Pushpa Nair
Noted Marketing & Communication Professional, Former Director (Strategy), Perfect Relations