Overview of Public Relation
- PR is now a multi-channel universe which is way more accountable
- PR creates a relationship between the in-house & the external public
- It’s not what you say, it’s about how you say
- If your customer does not understand what you are talking about, then your words won’t affect them
- Winners create history, losers don’t
Ms Pushpa Nair
Noted Marketing & Communication Professional, Former Director (Strategy), Perfect Relations
Noted Marketing & Communication Professional, Former Director (Strategy), Perfect Relations