Apeejay Institute of Mass Communication (AIMC), a part of the Apeejay Education (AE), was set up in 2003 to cater to the growing demands of students interested in pursuing career in Broadcast Journalism, Advertising, PR/Corporate Communication, Event Management, Social Media, Bollywood and also acquiring necessary skills in News Anchoring, Electronic Cinematography Video Editing and Media Management.

At AIMC, we make the students apply different practices and technology used to facilitate communication of information to larger audiences.

Vision & Mission


To produce creative and innovative young minds capable of leading and managing the tomorrow’s world of media and entertainment.

To propel young minds into becoming effective communicators

To impart creative thinking skills by integrating various forms of knowledge of relevance to media & entertainment disciplines

To facilitate exploration of the medium thus enabling the students to apply what they have learned in various situations