Industry Interaction 2019-20

Critical Thinking is very crucial in mass communication
One needs to be creative and innovative in their approach
Learning process is never ending even a CEO learns something new everyday
If you can dream it then you can do it

Dr. Anurag Batra
Chairman and Editor-in-Chief - BW Businessworld

The greatest enemy of Creative Thinking is the first correct answer
Good is the enemy of great
Technology, targetisation and personalisation define media of today
Equidistant and neutrality are important

Samuel Rufus
Noted International Trainer

Communication can beat every single sphere of the society
Wallpapers, hoardings and many artistic symbols help us to understand the communicational period or session
Words can be retained but not the visuals
When there is a change you start liking it
YouTube channels have become important features in this digital world for every individual and especially for villagers

Mr. Raj Kumar Jha
Consultant Strategic Communication Planner, Ogilvy and Mather

A Journalist should always focus on bringing out the truth without remaining silent on either good or bad without misusing the power of press
To read and to gain practicalities is the base to new Journalism
Editorial & headlines are the most essential components of news but views and opinions are not
Technology must be befriended with as it has merged with live news which is why news becomes more impactful

Mr Sayeed Ansari
Deputy Editor & Anchor, Aajtak

News has changed in the ways of presentation – from reading to over the camera to presenting it from the teleprompter
News presentation is an art of vocal, digital and technology –integrated into a single frame
The news for digital should be concrete to 8 words per sentence
An anchor should always be witty and speculative to ask questions, dig out answers and should keep the audience engaged
The opinion of a Journalist should be informative and not biased to spark controversies

Ms Palki Sharma
Noted News Anchor, WION

The longest journey starts with the first step
Make the most of whatever lies in front of you and leave a mark in your work
Radio is the most important medium of communication which will always be there
The power of radio lies in a direct and vocal connect for illiterate audience as well
Don’t judge any field for pursuing your career
A good RJ is one who is aware of and connects with people by understanding the intricacies

RJ Simran Kohli
Founder Director, Speak for Change Foundation

Digital is a world which looks never-ending but sets in with an expiry date
This is the age of negotiation and not of rebellion or isolation. Everyone is now a 'Missionary of Modernity'
The time is now for skills and not hobbies

Mr Atulit Saxena
President (Brands), Future Brands

Planning, organising and executing an event is Event Management
Qualities of a good event manager – temperamental, should have inter-personal skills, flexible, creative, keen learner, passionate, enthusiastic and a leader
Anything can go wrong but it’s your responsibility to keep calm and find a solution to it

Ms Sujata Soni Bali
Founder Director, Miran Production

Things have taken leaps & bounds with the advent of the internet, however, print media still exists
4Ps of Marketing– Programmatic Marketing, Permission Marketing, Performative Marketing and Participative Marketing
Functional, personal and collective benefits make a meaningful brand
Meaningful brands these days are – Google, Amazon, Uber, Ola, Paytm, Swiggy, Jio, etc. which have made life easy
Life is all about attitude, skill and knowledge
Success is the perfect blend of effort, luck and time

Mr Mohit Joshi
Managing Director, Havas Media Group (India)

The vision and passion to work should be extraordinary
Always be a workaholic and be ‘Kaam ka Aadmi’
Setting new trends and breaking the stereotype is not being flawed, it is a type of behavioural presentation
Stop listening to your comfort zones, be honest to the core and improve your weak sides
It’s essential to have guts and start working with dedication and loyalty
Pessimism is the biggest hurdle in disguise

Ms Rubika Liyaquat
ABP TV News Anchor

PR is now a multi-channel universe which is way more accountable
PR creates a relationship between the in-house & the external public
It’s not what you say, it’s about how you say
If your customer does not understand what you are talking about, then your words won’t affect them
Winners create history, losers don’t

Ms Pushpa Nair
Noted Marketing & Communication Professional, Former Director (Strategy), Perfect Relations

To become global one has to go digital
Consistency is the key for everything
Key to any successful post in social media is engagement and quality content

Ms Gurnoor Kaur Behl
Founder, House of GKB

Economic journalism is all about economic news and trends
It’s all about facts and one has to find the reason behind those facts
Print media will grow and continue to be read

Mr Arindam Mukherjee
Editor, Outlook Money Magazine

Emerging Media Scene in India

Creativity in Communication

Political Advertising in India

News Anchoring & Function of News Room

Art of News Anchoring

Art of Radio Jockeying

Introduction to World of Advertising

Career Opportunities & Skill Sets in Event Management

Advertising & Media Planning

The Art of News Presentation

Overview of Public Relation

A peep into Digital World

A Glance into Business and Financial Journalism

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