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Emerging Media Scene in India

  • Critical Thinking is very crucial in mass communication
  • One needs to be creative and innovative in their approach
  • Learning process is never ending even a CEO learns something new everyday
  • If you can dream it then you can do it
Dr. Anurag Batra
Chairman and Editor-in-Chief - BW Businessworld

Creativity in Communication

  • The greatest enemy of Creative Thinking is the first correct answer
  • Good is the enemy of great
  • Technology, targetisation and personalisation define media of today
  • Equidistant and neutrality are important
Samuel Rufus
Noted International Trainer

Political Advertising in India

  • Communication can beat every single sphere of the society
  • Wallpapers, hoardings and many artistic symbols help us to understand the communicational period or session
  • Words can be retained but not the visuals
  • When there is a change you start liking it
  • YouTube channels have become important features in this digital world for every individual and especially for villagers
Mr. Raj Kumar Jha
Consultant Strategic Communication Planner, Ogilvy and Mather

News Anchoring & Function of News Room

  • A Journalist should always focus on bringing out the truth without remaining silent on either good or bad without misusing the power of press
  • To read and to gain practicalities is the base to new Journalism
  • Editorial & headlines are the most essential components of news but views and opinions are not
  • Technology must be befriended with as it has merged with live news which is why news becomes more impactful
Mr Sayeed Ansari
Deputy Editor & Anchor, Aajtak

Art of News Anchoring

  • News has changed in the ways of presentation – from reading to over the camera to presenting it from the teleprompter
  • News presentation is an art of vocal, digital and technology –integrated into a single frame
  • The news for digital should be concrete to 8 words per sentence
  • An anchor should always be witty and speculative to ask questions, dig out answers and should keep the audience engaged
  • The opinion of a Journalist should be informative and not biased to spark controversies
Ms Palki Sharma
Noted News Anchor, WION

Art of Radio Jockeying

  • The longest journey starts with the first step
  • Make the most of whatever lies in front of you and leave a mark in your work
  • Radio is the most important medium of communication which will always be there
  • The power of radio lies in a direct and vocal connect for illiterate audience as well
  • Don’t judge any field for pursuing your career
  • A good RJ is one who is aware of and connects with people by understanding the intricacies
RJ Simran Kohli
Founder Director, Speak for Change Foundation

Introduction to World of Advertising

  • Digital is a world which looks never-ending but sets in with an expiry date
  • This is the age of negotiation and not of rebellion or isolation. Everyone is now a 'Missionary of Modernity'
  • The time is now for skills and not hobbies
Mr Atulit Saxena
President (Brands), Future Brands

Career Opportunities & Skill Sets in Event Management

  • Planning, organising and executing an event is Event Management
  • Qualities of a good event manager – temperamental, should have inter-personal skills, flexible, creative, keen learner, passionate, enthusiastic and a leader
  • Anything can go wrong but it’s your responsibility to keep calm and find a solution to it
Ms Sujata Soni Bali
Founder Director, Miran Production

Advertising & Media Planning

  • Things have taken leaps & bounds with the advent of the internet, however, print media still exists
  • 4Ps of Marketing– Programmatic Marketing, Permission Marketing, Performative Marketing and Participative Marketing
  • Functional, personal and collective benefits make a meaningful brand
  • Meaningful brands these days are – Google, Amazon, Uber, Ola, Paytm, Swiggy, Jio, etc. which have made life easy
  • Life is all about attitude, skill and knowledge
  • Success is the perfect blend of effort, luck and time
Mr Mohit Joshi
Managing Director, Havas Media Group (India)

The Art of News Presentation

  • The vision and passion to work should be extraordinary
  • Always be a workaholic and be ‘Kaam ka Aadmi’
  • Setting new trends and breaking the stereotype is not being flawed, it is a type of behavioural presentation
  • Stop listening to your comfort zones, be honest to the core and improve your weak sides
  • It’s essential to have guts and start working with dedication and loyalty
  • Pessimism is the biggest hurdle in disguise
Ms Rubika Liyaquat
ABP TV News Anchor

Overview of Public Relation

  • PR is now a multi-channel universe which is way more accountable
  • PR creates a relationship between the in-house & the external public
  • It’s not what you say, it’s about how you say
  • If your customer does not understand what you are talking about, then your words won’t affect them
  • Winners create history, losers don’t
Ms Pushpa Nair
Noted Marketing & Communication Professional, Former Director (Strategy), Perfect Relations

A peep into Digital World

  • To become global one has to go digital
  • Consistency is the key for everything
  • Key to any successful post in social media is engagement and quality content
Ms Gurnoor Kaur Behl
Founder, House of GKB

A Glance into Business and Financial Journalism

  • Economic journalism is all about economic news and trends
  • It’s all about facts and one has to find the reason behind those facts
  • Print media will grow and continue to be read
Mr Arindam Mukherjee
Editor, Outlook Money Magazine
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