Emerging Media Scene in India
- Critical Thinking is very crucial in mass communication
- One needs to be creative and innovative in their approach
- Learning process is never ending even a CEO learns something new everyday
- If you can dream it then you can do it
Dr. Anurag Batra
Chairman and Editor-in-Chief - BW Businessworld
Chairman and Editor-in-Chief - BW Businessworld
Creativity in Communication
- The greatest enemy of Creative Thinking is the first correct answer
- Good is the enemy of great
- Technology, targetisation and personalisation define media of today
- Equidistant and neutrality are important
Samuel Rufus
Noted International Trainer
Noted International Trainer
Political Advertising in India
- Communication can beat every single sphere of the society
- Wallpapers, hoardings and many artistic symbols help us to understand the communicational period or session
- Words can be retained but not the visuals
- When there is a change you start liking it
- YouTube channels have become important features in this digital world for every individual and especially for villagers
Mr. Raj Kumar Jha
Consultant Strategic Communication Planner, Ogilvy and Mather
Consultant Strategic Communication Planner, Ogilvy and Mather
News Anchoring & Function of News Room
- A Journalist should always focus on bringing out the truth without remaining silent on either good or bad without misusing the power of press
- To read and to gain practicalities is the base to new Journalism
- Editorial & headlines are the most essential components of news but views and opinions are not
- Technology must be befriended with as it has merged with live news which is why news becomes more impactful
Mr Sayeed Ansari
Deputy Editor & Anchor, Aajtak
Deputy Editor & Anchor, Aajtak
Art of News Anchoring
- News has changed in the ways of presentation – from reading to over the camera to presenting it from the teleprompter
- News presentation is an art of vocal, digital and technology –integrated into a single frame
- The news for digital should be concrete to 8 words per sentence
- An anchor should always be witty and speculative to ask questions, dig out answers and should keep the audience engaged
- The opinion of a Journalist should be informative and not biased to spark controversies
Ms Palki Sharma
Noted News Anchor, WION
Noted News Anchor, WION
Introduction to World of Advertising
- Digital is a world which looks never-ending but sets in with an expiry date
- This is the age of negotiation and not of rebellion or isolation. Everyone is now a 'Missionary of Modernity'
- The time is now for skills and not hobbies
Mr Atulit Saxena
President (Brands), Future Brands
President (Brands), Future Brands
Career Opportunities & Skill Sets in Event Management
- Planning, organising and executing an event is Event Management
- Qualities of a good event manager – temperamental, should have inter-personal skills, flexible, creative, keen learner, passionate, enthusiastic and a leader
- Anything can go wrong but it’s your responsibility to keep calm and find a solution to it
Ms Sujata Soni Bali
Founder Director, Miran Production
Founder Director, Miran Production
Advertising & Media Planning
- Things have taken leaps & bounds with the advent of the internet, however, print media still exists
- 4Ps of Marketing– Programmatic Marketing, Permission Marketing, Performative Marketing and Participative Marketing
- Functional, personal and collective benefits make a meaningful brand
- Meaningful brands these days are – Google, Amazon, Uber, Ola, Paytm, Swiggy, Jio, etc. which have made life easy
- Life is all about attitude, skill and knowledge
- Success is the perfect blend of effort, luck and time
Mr Mohit Joshi
Managing Director, Havas Media Group (India)
Managing Director, Havas Media Group (India)
The Art of News Presentation
- The vision and passion to work should be extraordinary
- Always be a workaholic and be ‘Kaam ka Aadmi’
- Setting new trends and breaking the stereotype is not being flawed, it is a type of behavioural presentation
- Stop listening to your comfort zones, be honest to the core and improve your weak sides
- It’s essential to have guts and start working with dedication and loyalty
- Pessimism is the biggest hurdle in disguise
Ms Rubika Liyaquat
ABP TV News Anchor
ABP TV News Anchor
Overview of Public Relation
- PR is now a multi-channel universe which is way more accountable
- PR creates a relationship between the in-house & the external public
- It’s not what you say, it’s about how you say
- If your customer does not understand what you are talking about, then your words won’t affect them
- Winners create history, losers don’t
Ms Pushpa Nair
Noted Marketing & Communication Professional, Former Director (Strategy), Perfect Relations
Noted Marketing & Communication Professional, Former Director (Strategy), Perfect Relations
A peep into Digital World
- To become global one has to go digital
- Consistency is the key for everything
- Key to any successful post in social media is engagement and quality content
Ms Gurnoor Kaur Behl
Founder, House of GKB
Founder, House of GKB
A Glance into Business and Financial Journalism
- Economic journalism is all about economic news and trends
- It’s all about facts and one has to find the reason behind those facts
- Print media will grow and continue to be read
Mr Arindam Mukherjee
Editor, Outlook Money Magazine
Editor, Outlook Money Magazine