Worked as a Senior Broadcast Journalist with BBC World (Television) for and was Channel’s London-based producer of several television programmes such as the Question Time India, India Business Report, Bollywood Bosses, Bollywood Inc., HARD talk India and Face to Face.
Before joining BBC World (Television), he worked with the BBC World Service (Radio) as a producer and senior producer in the Hindi and Urdu services at Bush House in London.
He has reported from Amman, Jerusalem, Dubai, Berlin, Prague, Budapest.
He is an ace marketing professional, a brilliant media strategist with over 35 years of experience in advertising industry..
He started his career with Ananda Bazaar Patrika and worked for leading agencies – Contract Advertising, Mudra, JWT, RK Swamy BBDO, Rediffusion DY&R and Everest.
He helped develop many brands for Nestle, Hero Group, GPI, IFB Bosch, Adidas, PSI, ICI Paints, Oral-B, Maruti, to name a few
He is the pioneer of media innovations winning most of the coveted awards for Nestle Polo, ICI Paints, and Oral-B.