Brand Case Study is a year long AIMC Student’s project wherein they devise a 360 degree integrated marketing communication campaign on a hypothetical brand. Advertising, PR, Event and Digital Marketing students are divided into groups and work in departments of their chose specialization to create a campaign that is reviewed by Industry Experts in ‘Brand Showcase’ at AIMC. This exercise, that is also mentored by industry experts, gives them a flavour of how a real time advertising / PR / event agency functions in the marketing world.


Annual Showcase of Brand Case Study

The students were elated to be a part of the Annual Showcase of Brand Case Study which was a result of their eight months of rigorous hard work, weekly presentations and daily meetings. The event started with the welcome address by Prof Sajal Mukherjee, Director, AIMC. The jury comprised of renowned industry experts. The special occasion was also graced by Prof Ashok Ogra, Advisor, Mass Communication and Dr R.P. Hooda, Emeritus Professor, Apeejay School of Management. The audience was briefed about the accomplishments of all four teams with the yearly project. The students presented their case studies and the guests unveiled the Brand Case Study books prepared by the teams.