Brand Case Study is a year long AIMC Student’s project wherein they devise a 360 degree integrated marketing communication campaign on a hypothetical brand. Advertising, PR, Event and Digital Marketing students are divided into groups and work in departments of their chose specialization to create a campaign that is reviewed by Industry Experts in ‘Brand Showcase’ at AIMC. This exercise, that is also mentored by industry experts, gives them a flavour of how a real time advertising / PR / event agency functions in the marketing world.