Admission Helpline:

Over the century, the way we interact and communicate has changed drastically. From the early 1920s, when the first radio programme was broadcast in India, to the current digital age when everything is available at your fingertips, the way we disseminate information to the masses has evolved dramatically. Today, as we stand amid a technological revolution, mass communication continues to be one of the fastest-growing career fields in India.

Mass Communication is one of the few industries that offer lucrative career options and provide unique opportunities to express your creativity. Let’s take a look at some of the most popular career choices after doing the Mass Communication programme.

Online Journalism

We are living in a digital age where smartphones have permeated the lives of ordinary people. The internet has become the primary source of news and information for large swathes of people, especially the young generation. According to a McKinsey report titled ‘Digital India: Technology to Transform a Digital Nation’, the number of smartphone users in India, which has already crossed 500 million, is forecasted to exceed 800 million by 2025. Thanks to all these factors, there has been an exponential rise in the demand for tech-savvy online journalists who can create compelling content for internet users.

TV and Radio Journalism

Despite the growth in online news consumption, TV and radio have not lost their charm. The explosion of round-the-clock news channels and FM stations has expanded the scope of radio and TV journalism over the past two decades. As unbelievable as it may sound, in some of the most far-flung corners of the country, radio continues to be the only source of news for people. In addition to English and Hindi, there is a multitude of regional news channels that offer career opportunities to journalism graduates who specialise in TV and Radio Journalism. It’s an attractive career prospect for those who enjoy the thrill of chasing breaking stories and can work on tight deadlines.

Advertising and Marketing

The Indian advertising and marketing industry has come a long way, evolving from print advertisements to radio and TV commercials. At present, the growth of the advertising industry is predominantly driven by the growing use of smartphones and the internet. There is a huge demand for creative individuals who can plan and execute ad campaigns. A talent to craft catchy taglines such as ‘utterly butterly delicious’ (Amul Butter) and ‘jee lalchaye, raha na jaye’ (Alpenliebe) will help you make a successful career in the advertising industry.

Corporate Communication

Corporate Communication is one of the most important pillars on which the relationships between a business and its stakeholders are built. It plays a vital role when it comes to transmitting information from top management to the employees across all levels of the organization. It also helps in building the reputation of a company and how it is perceived by its customers. With more and more companies realising the importance of communication, the demand for corporate communicators has increased manifold. Apeejay Institute of Mass Communication (AIMC) Dwarka, New Delhi, is one of the top Mass Communication colleges in Delhi that offers a postgraduate programme in Corporate Communication.

Business & Financial Journalism

The job of a business & financial journalist is to track and analyse business & financial stories. Most of the media outlets cover business journalism in one form or the other. Moreover, there are specialised newspapers, TV channels, and news websites that focus only on news and stories related to business, finance, and economics. As a business journalist, you are required to present business stories to your audience in an easy-to-understand and interesting manner. In order to succeed as a financial journalist, you need good journalism skills along with an excellent understanding of the economics and finance sector.

As the Mass Communication industry continues to evolve, the demand for journalists and communication professionals is expected to rise even further in the coming years. With its postgraduate programmes, AIMC is committed to developing the next generation of Mass Communication professionals who can meet the challenges posed by this dynamic industry.