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Special Lecture on ‘Portrayal of Disability in Indian Cinema’

New Delhi, December 12, 2013: Mr. George Abraham, CEO, Score Foundation and a well-known disability sector activist, delivered a special lecture on ‘Potrayal of Disability in Indian Cinema’ at Apeejay Institute of Mass Communication (AIMC), New Delhi. It was chaired by Prof. Ashok Ogra, Director, AIMC.

Mr. Abraham and the students freely exchanged their views about the various aspects of disability issues touched by several movies of India and the West. He also discussed about the art of film making with responsibility and empathy towards the differently-abled. He took examples from various Hindi film makers of classic films like Anurag, Arzoo, Dosti, and also some comparatively recent movies of the popular culture like Black, Mann & Taare Zameen Par and critically analysed how the disability issue was being highlighted in various films. He was of the view that films stereotype the minds of society when they show the disabled person in the films as a lesser individual who is being sympathised by others.

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Public Service Broadcasting Day Celebration

Public-Service-Broadcasting-Day-CelebrationNew Delhi, November 12, 2013: Award winning films were screened in a special film festival organised by Apeejay Institute of Mass Communication (AIMC) in association with CMS Vatavaran at its campus in Dwarka, New Delhi. A total of 12 award winning Indian and international films were screened in the festival. The film festival, titled ‘Celebrating 10 Years of CMS Vatavaran’, is part of the series of film screenings that are being organised by CMS Vatavaran across Delhi-NCR.

Public-Service-Broadcasting-Day-Celebration-1The festival was attended by students and faculty of AIMC. Ms. Lima Rosalind, wildlife conservationist and Mr. Himanshu Malhotra, renowned filmmaker were present at the festival as the special guests. Addressing the gathering, Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication (formerly Regional Director, Discovery Channel & Animal Planet, South Asia) remarked that it’s a great way to celebrate Public Service Broadcasting Day with film screenings based on Environment & Wildlife.

Mr. Himanshu’s award winning film, ‘Don’t Buy Trouble on Illegal Trade in Wildlife’ was screened followed by an engaging session with the students. Ms. Lima Rosalind who’s also one of the expert advisory group members of CMS Vatavaran said that the festival celebrates the niche it has created over the past 10 years.

Boroplus Miss Naturally Beautiful Contest

New Delhi, October 23, 2013: An Inter-college ‘Boroplus Miss Naturally Beautiful Contest’ was held by Emami & 92.7 Big FM at Apeejay Campus, Dwarka. Prerna Srivastava, student of Post Graduate Diploma in Corporate Communication & Event Management, emerged as the winner of the contest. The event gave a wonderful opportunity to the students to showcase their talent.

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Synergy 2013 – Annual Cultural Fest

New Delhi, October 19, 2013: Apeejay School of Management and Apeejay Institute of Mass Communication jointly organised the annual inter-college cultural festival, ‘Synergy 2013’. This fest is an everlasting endeavour to inculcate world-class competencies providing a platform to students for exploring and showcasing their talents. The fest was open for all colleges in various categories.

The programme commenced with lamp lighting by the chief guest of the function, Mr. Rajender Kachroo, a well-known name in the field of devotional and Sufi music; Dr. Alok Saklani, Director, Apeejay School of Management; Prof. Ashok Ogra, Director of Apeejay Institute of Mass Communication and Dr. Etinder Pal Singh, convener of the event.

Prizes were also distributed to the winners. Speaking on this occasion, the chief guest congratulated all the winners and motivated the students to pursue their interests as they aim for achieving glory

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