New Delhi, February 19, 2014: Apeejay Institute of Mass Communication organised a presentation-cum-talk by Mr. Willem Woudenberg, Founder CEO of Brand Dialogue. Mr. Woudenberg discussed various aspects of branding including retail, digital branding and city branding. Owing to his experiences in India and abroad, he has showcased the GLOCAL – global & local aspects of branding and how important they are for the competitive & challenging market scenario today.
Mr. Woudenberg has rich experience of 25 years in the field of management, strategy & cutting edge creativity. He has worked with reputed multinational brand names like ABN AMRO, Ahrend, Heineken International, the Municipality of Amsterdam, the 4th and 5th May Committee, Dow Chemical, Robeco, Forbo, Rabobank, Amsterdam Museum, Nuon, Essent, the Amsterdam Music Theatre, The Royal Institute for the Tropics, Twynstra Gudde, Van de Bunt Consultants & Goudappel Coffeng, among many others.