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Special Lecture on Retail, Digital & City Branding

special-lecture-on-retail-digita-city-brandingNew Delhi, February 19, 2014: Apeejay Institute of Mass Communication organised a presentation-cum-talk by Mr. Willem Woudenberg, Founder CEO of Brand Dialogue. Mr. Woudenberg discussed various aspects of branding including retail, digital branding and city branding. Owing to his experiences in India and abroad, he has showcased the GLOCAL – global & local aspects of branding and how important they are for the competitive & challenging market scenario today.

Mr. Woudenberg has rich experience of 25 years in the field of management, strategy & cutting edge creativity. He has worked with reputed multinational brand names like ABN AMRO, Ahrend, Heineken International, the Municipality of Amsterdam, the 4th and 5th May Committee, Dow Chemical, Robeco, Forbo, Rabobank, Amsterdam Museum, Nuon, Essent, the Amsterdam Music Theatre, The Royal Institute for the Tropics, Twynstra Gudde, Van de Bunt Consultants & Goudappel Coffeng, among many others.

Visual Jockey Talent Hunt

New Delhi, December 13, 2013: Hero MotoCorp Ltd. conducted ‘Visual Jockey’ talent hunt in Apeejay Institute of Mass Communication for the students where they will be offered an opportunity to be versed with the upcoming art form known as ‘Visual Jockey’.

The students carried out a short performance which was judged by the panel and selected students were offered an opportunity to learn from international VJs.

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Special Lecture on ‘Portrayal of Disability in Indian Cinema’

New Delhi, December 12, 2013: Mr. George Abraham, CEO, Score Foundation and a well-known disability sector activist, delivered a special lecture on ‘Potrayal of Disability in Indian Cinema’ at Apeejay Institute of Mass Communication (AIMC), New Delhi. It was chaired by Prof. Ashok Ogra, Director, AIMC.

Mr. Abraham and the students freely exchanged their views about the various aspects of disability issues touched by several movies of India and the West. He also discussed about the art of film making with responsibility and empathy towards the differently-abled. He took examples from various Hindi film makers of classic films like Anurag, Arzoo, Dosti, and also some comparatively recent movies of the popular culture like Black, Mann & Taare Zameen Par and critically analysed how the disability issue was being highlighted in various films. He was of the view that films stereotype the minds of society when they show the disabled person in the films as a lesser individual who is being sympathised by others.

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Public Service Broadcasting Day Celebration

Public-Service-Broadcasting-Day-CelebrationNew Delhi, November 12, 2013: Award winning films were screened in a special film festival organised by Apeejay Institute of Mass Communication (AIMC) in association with CMS Vatavaran at its campus in Dwarka, New Delhi. A total of 12 award winning Indian and international films were screened in the festival. The film festival, titled ‘Celebrating 10 Years of CMS Vatavaran’, is part of the series of film screenings that are being organised by CMS Vatavaran across Delhi-NCR.

Public-Service-Broadcasting-Day-Celebration-1The festival was attended by students and faculty of AIMC. Ms. Lima Rosalind, wildlife conservationist and Mr. Himanshu Malhotra, renowned filmmaker were present at the festival as the special guests. Addressing the gathering, Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication (formerly Regional Director, Discovery Channel & Animal Planet, South Asia) remarked that it’s a great way to celebrate Public Service Broadcasting Day with film screenings based on Environment & Wildlife.

Mr. Himanshu’s award winning film, ‘Don’t Buy Trouble on Illegal Trade in Wildlife’ was screened followed by an engaging session with the students. Ms. Lima Rosalind who’s also one of the expert advisory group members of CMS Vatavaran said that the festival celebrates the niche it has created over the past 10 years.