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Mini Marathon 2014

mini-marathon-2014New Delhi, February 23, 2014: A mini marathon was organised by Apeejay School of Management & Apeejay Institute of Mass Communication at Sector-8, Dwarka. The theme of the marathon was ‘Women Safety’. The effort was to sensitise the community, particularly the residents of Dwarka about women safety. Ms. Sudha Sinha, Editor of Dwarka City and Mr. Mukesh Sinha, Managing Editor of Dwarka City, a social worker & member executive body BJP Delhi Pradesh flagged off the marathon. Hundreds of students from Apeejay and different schools, faculty and staff of Apeejay and also the residents of housing societies of Dwarka participated in the 6.5 kilometer long marathon. The enthusiasm to run in this marathon was shared equally by the participants.

Addressing the participants, while Ms. Sudha Sinha emphasised the importance of women safety, Mr. Mukesh Sinha valued the efforts of the Apeejay institutes in organising such functions regularly as part of their social commitment towards the society. The winners were given prizes in different categories.

Special Lecture on Retail, Digital & City Branding

special-lecture-on-retail-digita-city-brandingNew Delhi, February 19, 2014: Apeejay Institute of Mass Communication organised a presentation-cum-talk by Mr. Willem Woudenberg, Founder CEO of Brand Dialogue. Mr. Woudenberg discussed various aspects of branding including retail, digital branding and city branding. Owing to his experiences in India and abroad, he has showcased the GLOCAL – global & local aspects of branding and how important they are for the competitive & challenging market scenario today.

Mr. Woudenberg has rich experience of 25 years in the field of management, strategy & cutting edge creativity. He has worked with reputed multinational brand names like ABN AMRO, Ahrend, Heineken International, the Municipality of Amsterdam, the 4th and 5th May Committee, Dow Chemical, Robeco, Forbo, Rabobank, Amsterdam Museum, Nuon, Essent, the Amsterdam Music Theatre, The Royal Institute for the Tropics, Twynstra Gudde, Van de Bunt Consultants & Goudappel Coffeng, among many others.

Visual Jockey Talent Hunt

New Delhi, December 13, 2013: Hero MotoCorp Ltd. conducted ‘Visual Jockey’ talent hunt in Apeejay Institute of Mass Communication for the students where they will be offered an opportunity to be versed with the upcoming art form known as ‘Visual Jockey’.

The students carried out a short performance which was judged by the panel and selected students were offered an opportunity to learn from international VJs.

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Special Lecture on ‘Portrayal of Disability in Indian Cinema’

New Delhi, December 12, 2013: Mr. George Abraham, CEO, Score Foundation and a well-known disability sector activist, delivered a special lecture on ‘Potrayal of Disability in Indian Cinema’ at Apeejay Institute of Mass Communication (AIMC), New Delhi. It was chaired by Prof. Ashok Ogra, Director, AIMC.

Mr. Abraham and the students freely exchanged their views about the various aspects of disability issues touched by several movies of India and the West. He also discussed about the art of film making with responsibility and empathy towards the differently-abled. He took examples from various Hindi film makers of classic films like Anurag, Arzoo, Dosti, and also some comparatively recent movies of the popular culture like Black, Mann & Taare Zameen Par and critically analysed how the disability issue was being highlighted in various films. He was of the view that films stereotype the minds of society when they show the disabled person in the films as a lesser individual who is being sympathised by others.

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