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Photography Exhibition on Disability

New Delhi, September 24, 2014: A photography exhibition on ‘Disability’ was organised on the inaugural day (Sep. 24, 2014) of the ‘We Care’ Film Festival at the Apeejay Institute of Mass Communication. More than 50 photographs received from around 10 media colleges were displayed at the exhibition. The Chief Guest for the occasion was Mr. Ajay K. Lal, Jt. Secretary & CEO, National Trust. The guests of honour included Mr. Shigeru Aoyagi, Director and UNESCO representative to India, Bhutan, Maldives & Sri Lanka; Mr. George Abraham, Founder, Score Foundation and Retd. Air Marshal, Denzil Keelor, CEO, Special Olympics Bharat.

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Air Marshal (Retd.), Denzil Keelor, with Prof. Ashok Ogra, Director, AIMC, at ‘Photography Exhibition’

Annual ‘We Care’ Film Festival

New Delhi, September 26, 2014: A three-day film festival, ‘We Care’, was held at the Apeejay Institute of Mass Communication (AIMC) from Sep. 24- Sep. 26, 2014. Every year, ‘We Care’ aims to sensitise students and the society at large towards issues associated with the ‘Differently-abled people’ and make them realise that there are special skills which very much make them fit to be called ‘Specially-abled people’.

The festival was organised in association with the internationally recognised NGO, ‘Brotherhood’, with the support of UNESCO, National Trust and UN Information Centre. This is the sixth consecutive year that AIMC has hosted the festival.

The various films screened included ‘Tunnel’ – an animated film with powerful message of how a blind child is helping normal children to cross a tunnel; ‘Accsex’ – a film which speaks beautifully about the emotions of disabled women since emotions are not choosy; ‘Dr. Paw’ – a film which deals with dog therapy which does wonders for the disabled and ‘Fixed’ – an international film which gave knowledge about how science and technology is proving to be a great assistance to the disabled. There were other movies too like ‘White Balance’, ‘Dark’, etc. Two short films – ‘I, Me and Myself’ & ‘Teleprompter’ produced by students of AIMC got excellent response from the audience.

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Scene from the movie screened at the festival

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Mr. Ajay K Lal, Mr. Shigeru Aoyagi, Mr. Satish Kapoor, Prof. Ashok Ogra, Mr. George Abraham & Prof. Alok Saklani inaugurating the event.

Ms. Aparna Sanyal who is the film-maker of the movie based on disability – ‘Drop of Sunshine’ – shared her thoughts on the making of the movie and the challenges in undertaking such a project. It was truly inspiring to learn how real life can be portrayed immaculately on the reels. The festival saw widespread participation from students of various schools and universities across NCR. A photography exhibition was also organised on the theme. Mr. Ajay K. Lal, Jt. Secretary & CEO, National Trust; Ms. Kiran Puri, Joint Secretary and Financial Advisor, Ministry of Social Justice and Empowerment and Mr. Joginder Singh, I.A.S (Retd.) & Former Director, CBI were the Chief Guests for the event on three separate days. The other guests who threw light on this sensitive topic included Mr. Shigeru Aoyagi, Director and UNESCO representative to India, Bhutan, Maldives and Sri Lanka; Mr. George Abraham, Founder, Score Foundation; Retd. Air Marshal, Denzil Keelor, CEO, Special Olympics Bharat; Ms. Arfa Khanum, Senior Anchor, Rajya Sabha TV and Mr. Satish Kapoor, Founder, Brotherhood informed the audience that every year the ‘We Care’ festival begins from Apeejay Campus, Delhi and spans across countries.

Special Lecture on ‘Portrayal of Women in Indian Advertising’

portrayal-of-women-in-indian-advertisingNew Delhi, March 8, 2014: Apeejay Institute of Mass Communication celebrated International Women’s Day at its campus. Noted advertising professional, Mr. Raj Kumar Jha, National Creative Director, Oglivy & Mather – an international advertising agency, was present on the occasion as the key speaker who also later interacted with the students.

Mr. Jha stated that, “Indian advertising has witnessed a significant transformation in the manner women are portrayed. Many contemporary advertisements portray women in a more positive way as independent, assertive, enjoying life and a career woman.”

He shared his views on ‘Portrayal of Women in Indian Advertisements’. Illustrating his talk with the screening of advertisements, he further said that the advertisements have grown with the society. He began with the ‘Lux’ ad which showed celebrities of its times and moved on to the ‘Surf’ ad of Lalitaji where she was being shown as a wise and perfect house maker. Moving further, as the society became more open, the ‘Liril’ ad of a bathing woman was shown. While, the “Washing Powder Nirma’ ad portrays women as independent and geared up to take any challenge, the ‘Bournvita’ ad portrays women as a perfect mother who cares about her son/daughter and prepares him/her for any competition of life. The ‘Visa Debit’ ad, which shows a woman who was first portrayed as a housewife and later took charge of the society, was also discussed.

Mini Marathon 2014

mini-marathon-2014New Delhi, February 23, 2014: A mini marathon was organised by Apeejay School of Management & Apeejay Institute of Mass Communication at Sector-8, Dwarka. The theme of the marathon was ‘Women Safety’. The effort was to sensitise the community, particularly the residents of Dwarka about women safety. Ms. Sudha Sinha, Editor of Dwarka City and Mr. Mukesh Sinha, Managing Editor of Dwarka City, a social worker & member executive body BJP Delhi Pradesh flagged off the marathon. Hundreds of students from Apeejay and different schools, faculty and staff of Apeejay and also the residents of housing societies of Dwarka participated in the 6.5 kilometer long marathon. The enthusiasm to run in this marathon was shared equally by the participants.

Addressing the participants, while Ms. Sudha Sinha emphasised the importance of women safety, Mr. Mukesh Sinha valued the efforts of the Apeejay institutes in organising such functions regularly as part of their social commitment towards the society. The winners were given prizes in different categories.