New Delhi, Dec. 13, 2014: A day-long workshop on ‘Sports Marketing & Production’, an industry-driven faculty development programme, was held at the Apeejay Institute of Mass Communication (AIMC), New Delhi.
Over 17 University Departments/Colleges/Institutes participated in this one-day long workshop which was organised to reflect the importance that sports has lately been occupying in India and the media landscape.
The key speakers for the event included Mr. Sandeep Goel, Co-Founder, Sequoia Fitness & Sports Technology Pvt. Ltd. and Former Vice-President, Sponsorships of Indian Cricket League and Mr. Brij Bakshi, Visiting Professor, University of Delhi, Cluster Innovation Centre & Professor Emeritus, Apeejay Stya University, Former Additional Director General, Doordarshan. Mr. Bakshi also has to his credit multi-camera productions at Sydney Olympics 2000, Athens Olympics 2004, London Olympics 2012, Melbourne Commonwealth Games 2006, Cricket World Cup 1999 in U.K. and 2003 in South Africa.
During pre-lunch, Mr. Goel provided us the perspective of the growth of the sports industry - both ‘on the field’ and ‘off the field’ including cricket, soccer, boxing, wrestling and many other games.
He drew a direct link between the growth of economies and advancement of infrastructure and, therefore, marketing/sponsorship opportunities.
He stressed the need to understand the psyche of ‘sports fans’ because it is there that sports marketing comes into play. He also emphasised the role of a ‘Sports Manager’, who groups the sports organisations, sports events, athletes, health clubs and every other sports industry related business into one big concept that offers multiple branding/marketing value.
Mr. Brij Bakshi, in his post lunch presentation on ‘Sports Production’, focused on the World Cup Cricket being covered with about 23 cameras. He described through a diagram the camera positions on the field and their usability.
He also highlighted the importance of ‘in stadia’ spectators and how to integrate them with the happening on the field with examples from both the World Cup Soccer and the World Cup Cricket, among other things.