New Delhi, September 27, 2013: A three-day annual film festival, ‘We Care’, was inaugurated on September 25 at the Apeejay Institute of Mass Communication (AIMC) in New Delhi. ‘We Care’ is an effort to eradicate the stereotypes related to the differently-abled individuals and aims to sensitise students and society at large on various issues associated with the differently-abled people while showcasing their special skills. This is the fourth consecutive year that AIMC has hosted the festival
The festival was organised in association with the internationally recognised NGO, ‘Brotherhood’, with the support of UNESCO, National Trust, AAFT, National Institute of Hearing Handicapped and the UN Information Centre. Award winning films like The Butterfly Circus, Independent Living, I am Special and so are you, Why, Bilal, Betterhalf, White Balance, Little Feet and Cutting the Pain were screened on the inauguration day. A film titled ‘Language of Humanity’ produced by the students of AIMC got excellent response from the audience.
Speaking on the occasion, Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication shared, “This film festival is an effort to eradicate the prejudices associated with the differently-abled people. The idea is to reach out and appeal to the youth through cinema. The festival is themed around ‘Celebrating Diversity’, which epitomises the very fact that each individual, regardless of his or her physical appearance is special”.
The festival saw widespread participation from the students of various schools and universities across NCR. A photography exhibition was also organised on ‘Disability’.
Mr. Ajay K. Lal, Jt. Secretary & CEO, National Trust was the Chief Guest on the occasion. Appreciating Apeejay for hosting the event and sensitising the youth towards the cause, he opined, “Disability is a state of mind, and we all have some dependencies”.
The other guests who threw light as they shared their views on this sensitive topic included Mr. Darain Shahidi, Sports Journalist, IBN7; Dr. Joel Rodney, Dean-Academics, Apeejay Stya University; Mr. Pervaiz Imam, Filmmaker; RJ Ayaz Khalid, Radio City; Mr. Anurag Ranjan Jha, Producer, Radio Dwarka and Dr. Radhika Adholeya.