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Special Lecture on ‘Portrayal of Women in Indian Advertising’

portrayal-of-women-in-indian-advertisingNew Delhi, March 8, 2014: Apeejay Institute of Mass Communication celebrated International Women’s Day at its campus. Noted advertising professional, Mr. Raj Kumar Jha, National Creative Director, Oglivy & Mather – an international advertising agency, was present on the occasion as the key speaker who also later interacted with the students.

Mr. Jha stated that, “Indian advertising has witnessed a significant transformation in the manner women are portrayed. Many contemporary advertisements portray women in a more positive way as independent, assertive, enjoying life and a career woman.”

He shared his views on ‘Portrayal of Women in Indian Advertisements’. Illustrating his talk with the screening of advertisements, he further said that the advertisements have grown with the society. He began with the ‘Lux’ ad which showed celebrities of its times and moved on to the ‘Surf’ ad of Lalitaji where she was being shown as a wise and perfect house maker. Moving further, as the society became more open, the ‘Liril’ ad of a bathing woman was shown. While, the “Washing Powder Nirma’ ad portrays women as independent and geared up to take any challenge, the ‘Bournvita’ ad portrays women as a perfect mother who cares about her son/daughter and prepares him/her for any competition of life. The ‘Visa Debit’ ad, which shows a woman who was first portrayed as a housewife and later took charge of the society, was also discussed.

Mini Marathon 2014

mini-marathon-2014New Delhi, February 23, 2014: A mini marathon was organised by Apeejay School of Management & Apeejay Institute of Mass Communication at Sector-8, Dwarka. The theme of the marathon was ‘Women Safety’. The effort was to sensitise the community, particularly the residents of Dwarka about women safety. Ms. Sudha Sinha, Editor of Dwarka City and Mr. Mukesh Sinha, Managing Editor of Dwarka City, a social worker & member executive body BJP Delhi Pradesh flagged off the marathon. Hundreds of students from Apeejay and different schools, faculty and staff of Apeejay and also the residents of housing societies of Dwarka participated in the 6.5 kilometer long marathon. The enthusiasm to run in this marathon was shared equally by the participants.

Addressing the participants, while Ms. Sudha Sinha emphasised the importance of women safety, Mr. Mukesh Sinha valued the efforts of the Apeejay institutes in organising such functions regularly as part of their social commitment towards the society. The winners were given prizes in different categories.

Special Lecture on Retail, Digital & City Branding

special-lecture-on-retail-digita-city-brandingNew Delhi, February 19, 2014: Apeejay Institute of Mass Communication organised a presentation-cum-talk by Mr. Willem Woudenberg, Founder CEO of Brand Dialogue. Mr. Woudenberg discussed various aspects of branding including retail, digital branding and city branding. Owing to his experiences in India and abroad, he has showcased the GLOCAL – global & local aspects of branding and how important they are for the competitive & challenging market scenario today.

Mr. Woudenberg has rich experience of 25 years in the field of management, strategy & cutting edge creativity. He has worked with reputed multinational brand names like ABN AMRO, Ahrend, Heineken International, the Municipality of Amsterdam, the 4th and 5th May Committee, Dow Chemical, Robeco, Forbo, Rabobank, Amsterdam Museum, Nuon, Essent, the Amsterdam Music Theatre, The Royal Institute for the Tropics, Twynstra Gudde, Van de Bunt Consultants & Goudappel Coffeng, among many others.

Visual Jockey Talent Hunt

New Delhi, December 13, 2013: Hero MotoCorp Ltd. conducted ‘Visual Jockey’ talent hunt in Apeejay Institute of Mass Communication for the students where they will be offered an opportunity to be versed with the upcoming art form known as ‘Visual Jockey’.

The students carried out a short performance which was judged by the panel and selected students were offered an opportunity to learn from international VJs.

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