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Workshop on Sports Marketing & Production

New Delhi, Dec. 13, 2014: A day-long workshop on ‘Sports Marketing & Production’, an industry-driven faculty development programme, was held at the Apeejay Institute of Mass Communication (AIMC), New Delhi.

Over 17 University Departments/Colleges/Institutes participated in this one-day long workshop which was organised to reflect the importance that sports has lately been occupying in India and the media landscape.

The key speakers for the event included Mr. Sandeep Goel, Co-Founder, Sequoia Fitness & Sports Technology Pvt. Ltd. and Former Vice-President, Sponsorships of Indian Cricket League and Mr. Brij Bakshi, Visiting Professor, University of Delhi, Cluster Innovation Centre & Professor Emeritus, Apeejay Stya University, Former Additional Director General, Doordarshan. Mr. Bakshi also has to his credit multi-camera productions at Sydney Olympics 2000, Athens Olympics 2004, London Olympics 2012, Melbourne Commonwealth Games 2006, Cricket World Cup 1999 in U.K. and 2003 in South Africa.

During pre-lunch, Mr. Goel provided us the perspective of the growth of the sports industry - both ‘on the field’ and ‘off the field’ including cricket, soccer, boxing, wrestling and many other games.

He drew a direct link between the growth of economies and advancement of infrastructure and, therefore, marketing/sponsorship opportunities.

Sports Marketing Production

He stressed the need to understand the psyche of ‘sports fans’ because it is there that sports marketing comes into play. He also emphasised the role of a ‘Sports Manager’, who groups the sports organisations, sports events, athletes, health clubs and every other sports industry related business into one big concept that offers multiple branding/marketing value.

Mr. Brij Bakshi, in his post lunch presentation on ‘Sports Production’, focused on the World Cup Cricket being covered with about 23 cameras. He described through a diagram the camera positions on the field and their usability.


Sports Marketing  Production-

He also highlighted the importance of ‘in stadia’ spectators and how to integrate them with the happening on the field with examples from both the World Cup Soccer and the World Cup Cricket, among other things.


Management & Cultural Festival: Synergy 2014

New Delhi, November 29, 2014: Apeejay Institute of Mass Communication and Apeejay School of Management jointly organised the annual inter-college management and cultural festival, ‘Synergy 2014’ on 28thand 29th November powered by Channel V India Fest 2014.

This fest is an everlasting endeavour to inculcate world-class competencies providing a platform to students for exploring and showcasing their talents. The fest was open for all colleges in various categories. Prof. (Dr.) Alok Saklani, Director of Apeejay School of Management along with Prof. Kamal Kishore and Ms. Christian Kargea, working in international business development division for the Vitamin Shoppe-second largest retailer in the US of nutritional supplements, inaugurated the Synergy 2014.

The key attractions of the function were various sports like Tug of war, Shot Put, Slow biking and 3 leg race, to name a few. These were followed by various management games like Ad-mad Show, Story Telling and Lan Gaming, etc. The cultural and talent rounds included events like Dancing and Singing, Street Play, Treasure Hunt, Rangoli, Pot Painting, Fashion Show, and Mr. and Ms. Synergy Contest.

Ms. Hitaishi Chopra and Mr. Sachin Sindhu from Apeejay Institute of Mass Communication, Dwarka bagged the titles of ‘Mr. & Ms. Synergy 2014-15’. Ms. Uma Rathore, Apeejay Institute of Mass Communication and Mr. Kashish Sethi, Apeejay School of Management were adjudged ‘Ms. & Mr. Personality’, respectively. Mrs. Ritika Vinay, the current ‘Mrs. India’ and current ‘Mrs. Asia Pacific Queen of Substance’ awarded ‘Ms. & Mr. Synergy 2014’ and Personality titles to the winners.

This cultural extravaganza portrayed a cultural blend as students from many institutes showcased their talents along with the Apeejay students. This highly charged and fun-filled festival provided students a platform to express their opinions, interact with other young minds and exchange ideas through a series of thought provoking activities.

The guests of honour for Synergy 2014, Ms.Christian Kargea, Mrs. Ritika Vinay and Ms. Taruna Sehgal (Director, Lakme Salon), distributed prizes to the winners. Speaking on this occasion, Ms. Kargea congratulated all the winners and motivated the students to pursue their interests. The event was sponsored by reputed brands like ‘Coleman’, ‘Wave Industries’, ‘Dine Vista’, ‘Skyways Air Services Pvt. Ltd.’ and ‘Ashmita Care Foundation’. The media partners were ‘Radio Dwarka and ‘Dwarka City Newspaper’.

Like every year, students worked enthusiastically for the fest and thereby learned the art of time management, planning and teamwork. This also stirred confidence and leadership skills among the students. The event was well supported and represented by both academia and industry.


Lecture by Prof. Ashok Ogra

Kazakhastan, November 28, 2014: Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication delivered a lecture on ‘Marketing & Media’ to the students of Journalism and Mass Communication at the Kazguu University in Kazakhstan.

lecture-ashok-ogra1 lecture-ashok-ogra1

Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication
with Prof. Mashit at Kazguu University, Astana, Kazakhstan

Prof. Ashok Ogra delivered a lecture on ‘Marketing & Media’ to the
students of Journalism and Mass Communication at
Kazguu University in Kazakhstan

‘We Care Film Festival’ & International Conference on ‘Role of ICTs for Persons with Disabilities’

New Delhi, November 26, 2014: Apeejay Institute of Mass Communication feels proud to be associated as the ‘Academic Partner’ with UNESCO sponsored International Conference ‘From Exclusion to Empowerment: Role of Information and Communication Technologies for Persons with Disabilities’ and ‘We Care Film Festival’ on disability issues that was held at Vigyan Bhawan, New Delhi, from 24th Nov. to 26th Nov. 2014.

Film-Festival-2Hon’ble Irina Bokova, Director-General of UNESCO; Hon’ble Ravi Shankar Prasad, Minister of Communications and Information Technology; Hon’ble Thawar Chand Gehlot, Minister of Social Justice and Empowerment; Hon’ble Smriti Irani, Minister of Human Resource Development; Film Maker-Actor, Mr. Nagesh Kuknoor and Mr. Govind Nihalani, Director/Producer, among many other dignitaries graced the occasion.

The aim of the Festival was aligned with the objectives of the UNESCO Conference. The festival seeks to promote the human rights and fundamental freedom of persons with disabilities, and to encourage all stakeholders to take concrete measures for the empowerment of persons with disabilities through the medium of films.


Participants in the Film Festival included Government representatives; domain experts; filmmakers, film critics and representatives of film festivals on disability issues; institutes and civil society organisations working on disability issues; media and information professionals; and students from institutes of journalism, mass communication and film.