New Delhi, March 8, 2014: Apeejay Institute of Mass Communication celebrated International Women’s Day at its campus. Noted advertising professional, Mr. Raj Kumar Jha, National Creative Director, Oglivy & Mather – an international advertising agency, was present on the occasion as the key speaker who also later interacted with the students.
Mr. Jha stated that, “Indian advertising has witnessed a significant transformation in the manner women are portrayed. Many contemporary advertisements portray women in a more positive way as independent, assertive, enjoying life and a career woman.”
He shared his views on ‘Portrayal of Women in Indian Advertisements’. Illustrating his talk with the screening of advertisements, he further said that the advertisements have grown with the society. He began with the ‘Lux’ ad which showed celebrities of its times and moved on to the ‘Surf’ ad of Lalitaji where she was being shown as a wise and perfect house maker. Moving further, as the society became more open, the ‘Liril’ ad of a bathing woman was shown. While, the “Washing Powder Nirma’ ad portrays women as independent and geared up to take any challenge, the ‘Bournvita’ ad portrays women as a perfect mother who cares about her son/daughter and prepares him/her for any competition of life. The ‘Visa Debit’ ad, which shows a woman who was first portrayed as a housewife and later took charge of the society, was also discussed.