Lectures & Programmes

Ms. Suhasini Haider, well known TV Anchor and Deputy Foreign Editor with CNN IBN and winner of Best Newscaster Award for 2 consecutive years during her session with Apeejay Institute of Mass Communication briefed the students on the entire production procedure from the point where news comes in its raw form till the time it is actually read in the news bulletin. Ms. Haider explained that news broadcasting is not about putting make-up and sitting in front of the camera and reading, it is a lot more than that.

INAUGURAL LECTURE

Mr. L.V. Krishnan, CEO, TAM Media Research on 'The Way TRPs Measured'

Mr. L.V. Krishnan, CEO, TAM Media Research at the inaugural session at Apeejay Campus enlightened the students on the way TRPs are measured.

He said that all television channels and programs are working on building interest factors. For that reason, each channel tries to do things differently. As an agency that looks into the television audience choices, Mr. Krishnan remarked that it is extremely crucial to study the behavioral aspects of the audience.

FACULTY DEVELOPMENT PROGRAMME

Mr. Rahul Mahajan, Executive Editor, News24 on FDP 'Writing for TV News and Documentaries'

Fifth FDP was held on June 28,08 on the topic "Writing for TV News and Documentaries”.  The key speakers : Mr. Pankaj Saxena, Exec. Director (Program), Lok Sabha TV and formerly Vice-President and Chief Commissioning Editor, Discovery Channel,  Mr. Rahul Mahajan, Executive Editor, News 24 and Mr. Sudhanshu Ranjan, Award winning Senior Correspondent, Doordarshan News shared their views. This, a day long programme, was aimed at enhancing the skills of media teachers and professionals from various colleges, institutes and organizations from different parts of India.

STUDENT PRODUCTIONS/PROJECTS

Event Management - Special Assignment:
- CHAMPAGNE : Winter Carnival at Apeejay Campus organized by Event Management  students.
- EXPRESSIONS' 08 cultural cum creative event as a part of the Institute's student community effort to actively engage in serious and meaningful extra curricular activities.

WORKSHOP / SEMINAR
• Reporting from Conflict Zones
Resource person : Mr. Ramamohan Rao, Chief Editor, Asia News International (The Televison and Print News Agency) formely information advisor to the Prime Minister

• Documentary Production
Resource person : Pankaj Saxena, Exec. Director (Program), Lok Sabha TV & formerly VP, Discovery Channel

• Copywriting
Resource person : Sushobhan Mukherjee, Director, Publicis, Singapore

• PR AGENCY - Profile & Functioning
Resource person : Nikhil Dey, Managing Partner, Genesis Burson Marsteller

• Event Management : Emerging Opportunities
Resource person : Deepak Madan, Branch Head, Shobiz Events

• Advertising vs. PR
Participants : Sanjay Raina : GM, Times TV , Anurag Batra : CEO, exchange4media.com , Jyotsana Nanda : VP, TBWA / PR, Vancheswaran : VP, DLF

• TV News Features
Resource Person : Karan Singh, Correspondent CNBC (Europe)

• Wildlife Film Making
Resource Person : Mike Pandey, Oscar winning wildlife filmmaker,

• Participation: ' PSBT 'Open Frame' workshops ' by Andy Glynne and Philip Cox

LECTURES BY INDUSTRY LEADERS
News Anchoring: Vinod Sharma, Correspondent, ZEE News
News Capsules – EDITING: A. Thyagaraju, Chief Editor, NDTV
Radio Anchoring: Rajender Chugh, Chief News Reader, All India Radio
Copywriting: Sushobhan Mukherjee, Director, Publicis International, Singapore
PR Agency- Profile & Functioning : Nikhil Dey, Managing Partner, Genesis Burson Marsteller
Building Brands through Event Management: Chetan Vohra, Vice President, Wizcraft International
Global Financial Crises by Mr. Paranjoy Guha Thakurta, noted Journalist
Media Convergence by Mr. Hemant Kumar, Vice President Convergence, BAG Films
Camera Operations by Mr. Rehan Kidwai, GM, Aaj Tak Televison
US Presidential Elections by Ms. Jodi Enda, Freelance Journalist writing about politics & government from Washington D.C.
Opportunities in EM for Young Aspirants by Nitin Vinod, HR Head Wizcraft
Managing an Agency Branch by Ms. Vibha Desai, Former Branch Head O&M
Documentary Production by Pankaj Saxena, Exec. Director (Program) Lok Sabha TV, formerly VP, Discovery Channel
Event Management:Emerging Opportunities by Deepak Madan, Branch Head, Showbiz Events
Challenges before aspiring TV News Journalist by Saurabh Saxena, Head HR, CNN-IBN

Pankaj Saxena Exec. Director (Program), Lok Sabha TV, formerly VP Discovery Channel	Sudeep Narayan Mktg. Comm., General Motors on 'Client Management in Advertising'	Nikhil Dey Managing Partner,Genesis Burson Marsteller on 'PR Agency Profile and Functioning'

Lecture on 'Managing News Channels' by Mr. G. Krishnan (CEO), T.V. Today Networks
G. Krishnan, Chief Executive Officer (CEO) and Executive Director (ED) of the T.V. Today Network Limited, the broadcaster of Aaj Tak and Headlines Today, addressed the students and impressed upon them the need for inculcating a professional approach to succeed in today's highly competitive environment. He dwelt at length on the growth and future potential of the media and the job requirements of the various television networks. The session ended with a lively question/answer interaction with the students.

A special session on 'Good vs. Bad Advertising' by Mr. Sushobhan Mukherjee (Publicis India)
Sushobhan Mukerjee, Director, Strategic Planning, Publicis India conducted a two day session with the students of Post Graduate Diploma in Advertising / Public Relations. He showed various TV commercials and discussed the same with the students.

A special session on 'Sound Aesthetics' by Prof. Vinod Kalra
Vinod Kalra, Associate Professor, Film & TV Institute, Pune spoke on the use of sound effects and music in audio-visual communication.


BEYOND CAMPUS
News Reporting: An important aspect of the learning environment is the coverage of stories on the spot. Students are encouraged to do the legwork and report outdoor events first hand and when they happen. The students are deputed to an event and asked to report it as if writing for a newspaper or for broadcast over Television. This exposure along with the experience gained during the Internship provides a hands on experience to students and equips them to handle such assignments when fresh in the job.

Industry Assignments:
Television- Various industry bodies and firms approach this institute seeking student involvement in their various projects. Examples: South Asian Film Festival and Wild Screen Film Festival.

Advertising/ PR/ Event Management: The institute also undertakes special projects for various advertising agencies and PR / Event Management Firms such as : PR for Relaunch of Navbharat Times, an event organized by  showbiz; Ernst and Young Entrepreneur of the Year Award by Wizcraft.  Students also worked for South Asian Film Festival and coined the punchline ‘Dissolving Boundaries' for it.

Project Works / Case Studies / Dissertations: Students undertake projects, case studies and dissertations as a part of the curriculum. These projects are assessed and evaluated both by the internal faculty and the external experts.

Girish Chadha, Consultant on 'New Media'	Samuel Rufus, noted Creative & Communications Consutant on 'Creativity'

EVENTS
Special Lectures / Workshops (held during Jan-Mar '2009)

• 'Pronounciation & News Reading' by Jasdev Singh Noted Broadcaster & TV Commentator
  
• 'Film Appreciation' by Gautam Kaul, Noted Film Critic
  
• 'Skills of Corporate Communicator' by Manish Moza, Sr. VP (Corporate Communiction), LNJ Bhilwara Group
  
• 'Documentary Script Writing Workshop' by Pankaj Saxena, Exec. Director (Program) Lok Sabha TV
  
• 'News Writing Workshop' by Rahul Mahajan, Exec. Editor, News24
  
• 'Enhancing Creativity' by Samuel Rufus, Noted Creative & Communications Consultant

Academic Session : 2009
CONTINUING SERIES (July’ 2009 onwards):

• ‘Writing for Newspapers’ by Mandira Tiwari, Sr. Asst. Editor, Indian Express
• ‘Promos for ‘Television News Channels’ by Franklin Nigam, Director Production, Lok Sabha TV
• ‘Communication Theories’ by Dr. Vasantha R. Patri Noted Writer (formerly with Lady  Shriram College, Delhi)
• ‘Advertising’ by Stya Prakash, Business Director, McCann Erickso

EVENTS HELD (July – Aug’ 2009)

• Documentary Film Production’ workshop by Pankaj Saxena, Exec. Director (Prog.) Lok Sabha TV (formerly Vice President, Discovery Channel)
• ‘Public Realtions’ by Neemo Dhar, Director PR, Delhi Development Authority
• ‘Event Management’ by Shashank Gupta, Director, Brand Width Events

FORTHCOMING EVENTS  (Sept. – Dec 2009)
SPECIAL LECTURE SERIES : ‘ EVENT MANAGEMENT ’

• Sujata Soni Bali, Director, Miran Production will introduced the students to the various aspects of event management, its role in marketing mix and its growing visibility in India.

SPECIAL LECTURE SERIES : ‘ ADVERTISING & PR’

• Deepak Madan, Branch Head, Shobiz Experiential communication will take
  lectures on ‘Advertising’
  
• Kapil Rampal, CEO, Creative Crest, will take lecture on ‘Public Relations’