Apeejay Institute of Mass Communication (AIMC), a unit of the Apeejay Institute of Management & Information Technology was set up from the academic year 2003. The exponential growth in the entertainment and media industry has necessitated the need to set up an independent state-of-the-art Apeejay Institute of Mass Communication catering to the growing demands of students interested in pursuing career in print journalism, advertising, public relations, event management and also acquiring necessary skills in Television News, Videography, Video Editing programme making and programming for Bollywood.

Vision
The vision of the institute is to be recognised as the most sensitive and professional media institute that fulfils aspirations and expectations of students and the indusry.

Mission
Our mission is to make this institute as one of the Best in India and South Asia.