::Apeejay Institute of Mass Communication::

Events

APPEJAY CELEBRATES THE INTERNATIONAL WOMEN’S DAY

New Delhi, 8th March 2010 : A special interactive session on the ‘Portrayal of Women in Media’ – with special reference to Advertisements, was arranged by the Apeejay Institute of Mass Communication (AIMC) and Apeejay School of Management (ASM) to celebrate the International Women’s Day today.


Guest Speaker Ms. Vasanti, Director,CMS with Ms. Payal Kapoor	Ms. Vasanti	Ms.Payal Kapoor, Faculty, AIMC

In her detailed presentation, Ms.P.N.Vasanti, Director of the Centre for Media Studies and noted media researcher and development communicator highlighted the lopsided view of women a portrayed in the Indian media. “ The products are sold on by exploiting the sex appeal of a female body, rather than its highlight the intrinsic product value,” she stated. She ascribed this tendency to seek refuge in ‘sex’ for selling products to ‘male gender insensitiveness’, and hoped that the students of today will become aware of the negative impact that this stereotyping of women lead to in the India society.

Introducing the session, Ms.Payal Kapoor of AIMC illustrated the negative portrayal of both women and girl child in advertisements and stressed on the need to develop greater sensitivity towards such media exposure.

This interactive session was attended the faculty and the students of both the Apeejay School of Management and Apeejay Institute of Mass Communication.

Prof. Ashok Ogra (Director, AIMC),
Mr. Satish Kapoor

WE CARE FILM FESTIVAL- ENABLING THE DISABLED
9th February 2010 - The sky was overcast with heavy clouds waiting patiently to pour down their store of rain. Drops of water had begun to trickle down everybody’s faces as they made their way into the conference hall. The LCD screen glittered with a peculiar writing- “We Care-Celebrating Diversity”. It seemed as if it’s going to be another session laden with facts and figures that takes a heavy toll on student’s minds. However, what happened next was a complete marvel.

Its generally known that festivals are a platform to showcase talent but it was on this day that it was understood that film festivals are also opportunity to gather public opinion on various issues in an extremely creative manner. We care, headed by Mr. Satish Kapoor, is a film festival which uses films as a medium to initiate discussions and dialogue for the integration of people with disabilities into the mainstream of society.

The fest was divided into four categories on the basis of time duration- each consisting of films ranging from 1 minute to 1 hour. There were 32 documentaries in total which focused on various myths, misconceptions, prejudices and stereotypes associated with the disabled section of the society. Subjects ranging from visual impairment and multiple disabilities to autism and cerebral palsy were elaborated upon.
The event was blessed with presence of Ms Dilshad Master- CEO of Ikriti New Media as chief guest She was welcomed by Dr. Ashok Ogra, Director of AIMC who then formally inaugurated the function. She , an ardent film lover, thoroughly enjoyed the festival.

Discussions also ensued on what actually constituted the words like ‘disabled’, ‘challenged’ and’ impaired’ which is so easily intermixed and overlooked.It was generally concluded that disability is in the minds of people who consider the physically or mentally challenged people any less.

The films thereon were watched with a lot of concentration and an eye for detail.Students also got to interact and learn from some of the creators of the short films Students thoroughly enjoyed the experience and vowed to be ready with their own short films next year which reflects the cause of the “differently able”.

As the clock struck five, it was time to wind up for the day. The audience, even after having watched 32 back-to-back documentaries was left craving for more. Huge roars of approval went up the air for Mr. Kapoor and the We Care intiative.

WALK INTO THE WORLD OF EXPRESSIONS – ANNUAL PHOTOGRAPHY EXHIBITION 2010

Photography is an art. It expresses more than words, it is what we call something to be visually expressive and appealing. Without explanation, it can define a lot. The students of APEEJAY INSTITUTE of MASS COMMUNICATION (AIMC) conducted the Annual Photography Exhibition called “WALK INTO THE WORLD OF EXPRESSIONS”as a part of SYNERGY FEST 2010. It was a grand occasion and we received quantum of entries from different institutes of Delhi and NCR.

The photographs contributed were to their fullest creativity and with a new and enthusiastic approach to the elements of this world. The themes ranged from varied subjects– Life on Footpath, Child Labour, Life of a dog, Tourism of India, Handicrafts Industry, Classical Dance Portrayal, Emergence of Life depicted through Pottery etc.

The exhibition was inaugurated on 19th February by Dr. Alok Saklani - Director Apeejay School of Management (ASM), Prof. Ashok Ogra -Director AIMC, Prof. Deepankar Chakrabarti Dean ASM.

Among the Jury members we had Mr. Naveen Gautam (Faculty AIMC), Mrs. Esha Jainiti (Faculty AIMC), Ms. Jyoti Doval (Faculty ASM). With such an enthusiastic participation and every photograph worth winning it was tough for the judges to select the winners.

NATIONAL SEMINAR

Mr. Sunit Tandon, Director, Indian Institute of Mass Communication, New Delhi, Prof Ashok Ogra (Director, AIMC)’

“Apeejay Institute of Mass Communication Organised “CELEBRATING 50 YEARS OF DOORDARSHAN” New Delhi, November 2009: To commemorate “Golden Jubilee of Doordarshan’’ Apeejay Institute of Mass Communication (AIMC) organized a National Seminar on “Public Service Broadcasting : Challenges Ahead’’.

Eminent figures Mr. Sunit Tandon, ( Director, Indian Institute of Mass Communication, New Delhi) and noted theater personality, formerly : CEO Lok Sabha Channel, Ms. Annapurna Vancheswaran, Director, Corporate Communication TERI, Mr. Vikram Channa, Vice President, Discovery and Animal Planet, Mr. Pervaiz Alam, India Head, Radio drama team, BBC World Service Trust, Mr. Sushil Pandit, Noted Advertising Professional & CEO-The Hive and noted academician Prof. Devesh Kishore dwelt at length on the importance of PSB and the challenges in the context of the advent of satellite channels.

Doordarshan which had its modest beginning in Delhi on 15th September 1959 completed its 50 glorious years and its role as a public service broadcaster. This also coincides with the Public Service Broadcasting Day being celebrated every November to mark the first and the only visit by the Father of the Nation, Mahatma Gandhi to Akashvani Studios in New Delhi.


Sunit Tandon & Vikram Channa lighting the lamp	Pervaiz Alam, Sunit Tandon & Vikram Channa	Sushil Pandit

In his opening remarks Prof. Ashok Ogra, Director, AIMC highlighted the key milestones of Doordarshan, and the factors of its recent decline in popularity.

Mr. Sunit Tandon highlighted some characteristics of Public Service Broadcasting such as its availability, independence, impartiality of judging, variety of programme & financial matters.

Mr. Vikram Channa delivered a presentation on ‘Future of Documentary Scene’ and stressed the importance of ‘story-telling’ in retaining the audience interest.

Ms. Annapurna Vancheswaran of TERI refereed to the critical importance of using mass media such as Doordarshan for popularizing public service messages – particularly those relating to environment and climate change.

Mr. Sushil Pandit in his detailed presentation spoke about the methodology used in arriving at TRPs, and that Doodarshan will have to take the competition into consideration while formulating their strategies. “The days of monopoly are over, and the audience now has a choice”, he further added.

In his presentation on the "Future of Radio", Mr. Pervaiz Alam said that the future belongs to local radio as long as it reflects their interests and needs. “Radio expansion is a good thing but we need trained manpower to manage these station”, he added.

The function was attended by students and faculty from IP University, IMS (NOIDA) and Rajasthan University, Jaipur and also many experts from the industry – all of whom took part in the discussions that followed .

NEW ACADEMIC SESSION - 2009

Mr. G. Krishnan (CEO & ED ,TV Today Network Ltd)

Mr. G. Krishnan, Chief Executive Officer (CEO) and Executive Director (ED) of the TV Today Network Ltd., the broadcaster of Aaj Tak and Headlines Today visited Apeejay Institute of Mass Communication, Dwarka to address the students on the changing media scenario on the occasion of inaugurating the new academic session of Apeejay Institute of Mass Communication in New Delhi.

The Indian entertainment media is entering a interesting phase of innovation and creativity - both in content and in marketing. “New Media technologies are re-defining the way media companies will be managed”.

Mr. Krishnan stated in his hour long presentation traced the growth of the media and projected the industry to beat the current recession.“ Media consumption is on the increase as its availability across various platforms including the mobile provide the necessary convenience of watching at “Any time, Any place”.

Prof. Ashok Ogra ( Director AIMC) , Mr. G Krishnan,
Dr. Alok saklani ( Director , ASM),
Prof. Deepankar Chakrabarti

It is the availability of relevant and interesting programmes that will drive the viewership in these new media outlets, Mr. Krishnan added.

Referring to the advantages of using mobile in marketing the products and building the brands, Mr. Krishnan remarked that in future there will be greater innovation in this area.

Mr. Krishnan congratulated the institute on maintaining high standards and was all praise for the students who have done internship / placement with Aaj Tak and Headlines Today TV Channels.

new academic session Speaking on the occasion, Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication, remarked that the institute has emerged as one of the best media institute in the country and “our students have been placed in leading Television channels, Radio FMs, Advertising, PR / Event Management firms and Production Companies – both India and abroad.”

Prof. Ashok Ogra, Director Apeejay Institute of Mass Communication with other faculty members inaugurated the Expression'08.

EXPRESSIONS 2008
Apeejay Institute of Mass Communication organized “ Expressions’08 ”, an exciting cultural cum Creative event on November 12th, 2008 as a part of the Institute’s student Community effort to actively engage in serious and meaningful extra curricular activities. The day encompassed a plethora of interesting activities that egged on the youthful participants to explore their creativity and talent to its fullest.

CONVOCATION

Hon'ble Chief Minister of Haryana Shri Bhupender Singh Hooda awarded merit certificate to MJMC student

11th convocation was held on July 12, 2008 at Apeejay Campus Dwarka. The Chief Guest of the function Shri Bhupender Singh Hooda, Hon’ble Chief Minister of Haryana, awarded the certificates to the meritorious students of Master of Journalism and mass Communication.

SYNERGY
The annual management festival Synergy’ 08 was held on 21-22 February’2008. All activities and events like quizzes, debates, management games, cultural events and Bulls and Bears were conducted. Synergy enables the students to learn time management, planning and teamwork. It stimulates confidence and leadership skills among the students.

FESTIVALS
Our students actively participated in VATAVARAN by CMS; Open Frame: Documentary Festival cum Workshop by PSBT & Ford Foundation; Wild Screen, 07 by British Council & BBC.