Apeejay Institute of Mass Communication

COURSES

* PG Diploma : Advertising & Marketing Communication

* PG Diploma : Public Relations and Event Management

* PG Diploma : Television & Radio Production with focus on:
Broadcast Journalism / Television Anchoring / News Reporting & Video Editing

* M.A. in Journalism & Mass Communication

Post Graduate Diploma: advertising & marketing communication
Duration : 1 year full time

General Papers	i) Communication ii) Marketing
Module 1	Advertising Management
Module 2	Account Planning & Client Servicing
Module 3	Media Planning
Module 4	Creativity & Campaign Planning

Internship (Feb'10 - March'10 ) in leading Advertising agencies, Market Research Firms, Corporate Houses.

Eligibility : Bachelors degree or equivalent from a recognized University. Preference will be given to those who have an aptitude for creativity, copywriting and communication skills.

Post Graduate Diploma: public relations & event management
Duration : 1 year full time

General Papers	i) Communication ii) Marketing
Module 1	Public Relations Management
Module 2	Corporate Communication
Module 3	Event Management
Module 4	Strategic Event Management

Internship (Feb'10 - March'10 ) in leading Public Relations Firms, Event Management companies and Corporate Houses including PSUs.

Eligibility : Bachelors degree or equivalent from a recognized University. Preferenceto will be given to those who have an aptitude for creativity and managing events.

Post Graduate Diploma : Television & RADIO Production
With focus on:Television Anchoring / News Reporting / Video Editing
Duration : 1 year full time

Paper 1	Communication & Media Management
Paper 2	Broadcast Journalism 2a) Televison Journalism 2b) Radio Journalism
Paper 3	Programme Production 3a) Television Programme Production 3b) Radio Programme Production
Paper 4	Documentary & Film Studies
Paper 5	Media Reviews & Current Affairs
Paper 6	Final Diploma Production

Internship: (Feb'10 - March'10) in leading TV Channels, Production Houses and Radio/ FM stations
Final Diploma Production : March- April 2010

Eligibility : Bachelors degree or equivalent from a recognized University. Preference will be given to those who have creative imagination and communication skills.

M.A. in Journalism & MASS COMMUNICATION (Full time : 2 year duration)
This course of Apeejay Institute of Mass Communication (a unit of Apeejay Institute of Management & IT) is affiliated with the UGC recognized Guru Nanak Dev University, Amritsar). The university has been granted 5 star status.

Year I	Year II
Semester I	Semester III
Paper I Introduction to Communication Paper II History of Print Media in India Paper III Print Media I Paper IV Electronic Media and Photography Paper V Advertising and Public Relations	Paper I Communication Research-II Paper II New Media Technology Paper III Print Media-II Paper IV Intercultural Communication Paper V Corporate Communication
Semester II	Semester IV
Paper I Development Communication Paper II Media Management Paper III Media Laws and Ethics Paper IV Communication Research-I Paper V Radio & TV Production Techniques	Paper I International Communication Paper II Human Rights Paper III Film Studies Paper IV Current Affairs Paper V Dissertation

INTERNSHIP (after 2nd semester): TV Channels, Advertising Agencies, PR & Event Management firms, Research, Newspapers and FM stations.

* Dissertation Submission: 4th Semester (Jan 2011)
* Project Work in each Semester.

Eligibility : Bachelors degree or equivalent (10+2+3) from a recognized University with minimum 50% marks in aggregate.