|
| Bachelor
in Design |
|
Course
Structure
Area
of
Specialization |
• Fashion Design •
Interior Design • Textile Design • Graphic Design
• Ceramic Design |
| Eligibility |
Xllth Pass with 45% marks
from CBSE, CSC, Punjab Board or equivalent. |
| Duration |
4 year (8 Semesters) |
| Working
Schedule |
19 weeks - 570 Contact
hours per semester |
| Mode
of Study |
Foundation Course (Semester
I to III) Specialisation (Semester IV to VII) |
| Internship
Training |
4 Week during summer vacation
after III year |
| Industrial
Training |
VIII Semester (6 months) |
|
|
FOUNDATION COURSE
The Foundation Course allows students to build the base for learning
Art and Design. The focus is on developing the fundamental skills
& understanding through Life Drawing, Colour, Basic Design, Art
Appreciation & Aesthetics, Method & Materials, Workshop and
Art History.
The Foundation Course combines a studio curriculum with core studies
in liberal arts, History with a traditional and cultural perspective.
Students will acquire the basic skills and language necessary to succeed
in any discipline. In essence, the Foundation Course serves as the
platform to life-long learning.
|
 |
| The goal of all students, naturally, is to work in their
chosen major. At most Art Colleges, new students begin their major
with no foundation. This fast track can ultimately waste time, energy,
and money if a wrong choice is made in haste. Apeejay Graduates, on
the other hand, say that they value the time they spend in Foundation
studies, getting to know themselves and their potential before setting
on one of the majors. Foundation equips students with a visual vocabulary.
Faculty and students discuss the concepts and test the process of
drawing, design, and painting all of which are used by all art students,
no matter what their major is. Courses in art history and liberal
art round up the basic art education and place it in a relevant context.
Students begin to see themselves as competent individuals. |
FASHION DESIGN
 |
Fashion is an exploration into the images people wish
to convey about themselves and the way they live. The Fashion
Design Programme at Apeejay helps students garner the technical
skills they need for successful careers in the fashion industry
in a highly professional environment, learning from some of
the best designers in the country.
The curriculum for Fashion Design is structured around the same
schedule as the industry, allowing students to learn quickly
how to manage their time, a must for the professional designer.
For example students must begin their work on the next season
while finishing up the current and, the same time, begin thinking
about the following season.
The first year is devoted to fashion design fundamentals - the
language and skills of the industry. Students study and practice
pattern making, draping, fabric and colour co-ordination, sewing
and construction, model drawing, and fashion illustration. |
The focus in the coming years is on tailoring and fine dress making,
including better sportswear, dresses and evening garments. Students
in the department also have the option to work in menswear and institutional
garments, children or ladies wear.
TEXTILE DESIGN
India has one of the most ancient traditions of designing and
making fabrics. Each corner of India displays its own combination
of weaves and prints, and when put together on display, we have
the most astonishing collection of diverse fabrics. From the
traditional to the modern, today India has a substantial export
of fabrics all around the world not only in the form of textiles
and garments but in the form of textile based handicrafts as
well. |
 |
The course is structured to take the student through the process of
designing Woven as well as Printed fabrics, keeping in mind the end
product and utility space for which it is being designed. Apart from
understanding the needs of the creative markets both in India and
abroad and providing creative visual design education, exploring colour
imagery and surface pattern through a wide range of processes, the
curriculum invites students to express their creativity and acquire
technical skills to excel in the field.
GRAPHIC DESIGN
 |
The curriculum progressively
introduces students to the essentials of painting and drawing
typography, print making, conceptualising and lay-outing of
press and magazine advertisements etc., with a timeless knowledge
of the designers role in business and industry.
Graphic thinking is essential to this approach. Students learn
to interpret and translate a clients brief into a design that
informs, attracts and achieves its objective. The department
is committed to preparing students creatively, intellectually
and |
technically to meet the demands of dynamic array of visual communication
professions. Courses are developed and taught by a competent and connected
staff of industry professionals who strive to achieve the critical
balance between theory and practice, meaning and making.
Graphic Design graduates work in advertising, marketing, book and
newspaper publishing, package design, exhibit design, television and
films. |
INTERIOR DESIGN
Architecture and design fundamentals,
rather than mere decor, are the driving forces behind Apeejay's
Interior Design program. Interior design students learn through
their active input in design & construction studios, workshop
and theoretical aspects oriented towards a clear view of the
contemporary Interior Design Industry. Many of the design problems
selected for their projects are actual projects offered by practicing
design firms.
Each year, students get training in areas like Design, Methods
and Material, Providing Services, History and technical theory.
The specific content of the course changes over during the programme,
from an emphasis on craft formalism and a holistic understanding
of various aspects of interiors in the beginning semesters to
emphasis on cultural criticism and professional practice in
the concluding semesters.
|
 |
The faculty continually emphasizes on learning to co-ordinate as a
team as well as importance of an independent approach so that the
students develop as mature design professionals. |
